SpotVault - Mom (CBS) - 2013-14 Ratings

Mom

Mondays, 9:30/8:30c, CBS

2013-14 Original Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	Mo	9/23/2013	9:30	0:30	7.99	2.5	6	37.3	19.8	2.8	3.3	2.37	+6%
2	Mo	9/30/2013	9:30	0:30	7.00	2.2	6	35.7	18.8	2.4	2.8	2.23	-1%
3	Mo	10/7/2013	9:30	0:30	6.86	2.1	5	36.5	17.1	2.3	2.6	2.00	+5%
4	Mo	10/14/2013	9:30	0:30	7.44	2.0	5	36.2	17.3	2.2	2.5	1.96	+2%
5	Mo	10/21/2013	9:30	0:30	7.28	2.3	6	36.7	16.1	2.4	2.7	2.10	+9%
6	Mo	10/28/2013	9:30	0:30	6.64	2.1	5	37.6	18.5	2.5	2.9	1.94	+8%
7	Mo	11/4/2013	9:30	0:30	7.38	2.0	5	36.7	17.3	2.6	3.0	1.97	+1%
8	Mo	11/11/2013	9:30	0:30	6.96	1.9	5	36.4	14.6	2.3	2.7	1.81	+5%
9	Mo	11/18/2013	9:30	0:30	6.82	1.9	5	37.1	16.7	2.3	2.7	1.87	+2%
10	Mo	11/25/2013	9:30	0:30	7.36	2.3	6	36.1	16.3	2.5	2.8	2.32	-1%
11	Mo	12/2/2013	9:30	0:30	7.68	2.1	5	36.2	14.1	2.4	2.9	1.95	+7%
12	Mo	12/16/2013	9:30	0:30	7.44	1.9	5	34.3	12.7	2.2	2.6	1.88	+1%
13	Mo	1/13/2014	9:30	0:30	8.50	2.2	5	34.1	9.7	2.4	2.7	2.13	+4%
14	Mo	1/20/2014	9:30	0:30	8.27	1.9	5	35.8	9.0	2.1	2.5	1.71	+11%
15	Mo	1/27/2014	9:30	0:30	9.58	2.4	6	36.7	9.2	2.6	3.0	1.99	+20%
16	Mo	2/3/2014	9:30	0:30	9.11	2.4	6	36.2	8.7	2.7	3.2	1.95	+23%
17	Mo	2/24/2014	9:30	0:30	7.25	1.9	5	36.1	11.8	2.1	2.5	1.84	+3%
18	Mo	3/3/2014	9:30	0:30	8.42	2.0	5	35.3	10.4	2.2	2.5	1.91	+5%
19	Mo	3/17/2014	9:30	0:30	7.05	1.8	5	33.2	10.8	1.8	2.0	2.01	-10%
20	Mo	3/24/2014	9:30	0:30	7.35	1.9	5	36.0	10.2	2.0	2.4	1.79	+6%
21	Mo	3/31/2014	9:30	0:30	7.27	2.2	6	34.7	10.6	2.6	2.6	2.15	+2%
22	Mo	4/14/2014	9:30	0:30	6.86	1.9	5	35.2	10.0	2.1	2.5	1.80	+5%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y			True	Sitch
					7.57	2.09		35%				1.99	+5%

2013-14 Encore Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	Sa	9/28/2013	8:30	0:30	3.4	0.8	3	25.2	3.6	0.8	0.9	1.01	-21%
2	Sa	11/16/2013	8:30	0:30	2.6	0.6	2	26.8	3.0	0.6	0.7	0.82	-27%
3	Mo	12/9/2013	9:30	0:30	5.53	1.3	3	38.6	13.7	2.0	2.2	1.18	+10%
4	Mo	12/23/2013	9:30	0:30	4.82	1.1	3	30.5	5.0	1.3	1.5	1.17	-6%
5	Sa	12/28/2013	8:30	0:30	2.4	0.4	1	28.6	2.3	0.6	0.5	0.59	-32%
6	Mo	12/30/2013	9:30	0:30	5.35	1.2	3	34.0	4.9	1.5	1.7	1.14	+5%
7	Mo	1/6/2014	8:30	0:30	5.18	1.3	3	41.7	15.5	1.7	2.0	1.18	+10%
8	We	1/22/2014	8:30	0:30	3.87	0.9	2	35.0	9.0	0.8	0.9	1.07	-16%
9	Sa	2/1/2014	8:30	0:30	2.8	0.6	2	27.6	2.8	0.5	0.5	0.89	-32%
10	Mo	2/10/2014	8:30	0:30	5.14	1.2	3	36.9	11.8	1.3	1.5	1.24	-3%
11	Mo	2/10/2014	9:30	0:30	5.71	1.4	3	37.7	13.1	1.4	1.6	1.50	-7%
12	Mo	2/17/2014	9:30	0:30	5.07	1.1	3	36.1	11.8	1.3	1.4	1.25	-12%
13	Th	2/20/2014	8:30	0:30	7.12	1.8	5	31.7	9.8	2.6	3.1	1.73	+4%
14	Mo	3/10/2014	9:30	0:30	5.81	1.3	3	35.2	11.5	1.8	2.1	1.35	-4%
15	Sa	3/29/2014	8:30	0:30	2.3	0.5	2	25.9	1.8	0.6	0.7	0.77	-35%
16	Mo	5/5/2014	9:30	0:30	4.70	1.2	3	33.5	9.9	1.7	2.0	1.27	-6%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

More SpotVault in the Index.