Friday, September 6, 2013

Spotted Ratings, Thursday 9/5/13


WHAT MATTERS:
  • The NFL made a great return to the airwaves with Baltimore at Denver up by 6% on the 9.7 demo from last year's Giants/Cowboys Wednesday opener. The start was weather-delayed by more than half an hour, so the last hour-plus of the game took place outside of primetime. (This means the True numbers below for 9-11 programs will probably come down later, as that extra late night hour deflated the overall viewing estimate.)
  • As usual, the NFL had less impact on the entertainment programs than one might expect. Both Big Brother and USA's penultimate episode of Burn Notice (1.2) tied season highs.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Wipeout 3.50 1.1 -8%n/a 7/14 -21% +33% -15% 1.45
Rookie Blue 4.24 1.0 +11%+38% 7/12 -17% +5% +11% 1.54
The Big Bang Theory (SR) 7.17 1.5 +88% -25% 1.75
Two and a Half Men (SR) 6.19 1.3 +63% -28% 1.67
Big Brother Thu 7.23 2.5 +39%+44% 1/11 +9% +39% +11% 3.55
Elementary (SR) 3.73 0.8 +23% +0% 1.01
NFL Kickoff 10.12 3.7 n/an/a 1/1 -5% +429% +106% 4.09
NFL Weather Delay 18.03 7.1 n/an/a 1/1 n/a +788% +255% 7.35
Sunday Night Football 25.13 10.3 n/an/a 1/1 +6% +1112% +396% 11.14
Glee (SR) 1.75 0.6 -29% -14% 0.74
New Girl (SR) 1.40 0.5 -29% -17% 0.94
The Mindy Project (SR) 1.37 0.5 -17% +0% 1.00
The Vampire Diaries (SR) 0.67 0.3 +50% +0% 0.38
America's Next Top Model (R) 0.57 0.2 +0% -33% 0.32

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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