- In the last couple seasons, premiere Monday has done quite a solid job setting the tone for the season to come. This season, much of that 2012 tone (that is, NBC good/CBS bad) remains the same. The Voice remained the shining exception in an otherwise struggling talent show space with another sensational return, beating both of its 2013-14 premiere numbers (including 21% ahead of the pre-premiere week fall 2012 bow). And it launched NBC's next great drama hope The Blacklist pretty close to last year's Revolution numbers. Revolution launched last year in the pre-premiere week (and launched very well), so this is a great start.
- The other big story of premiere Monday 2012 was the CBS softness, and it got even worse in 2013. Though How I Met Your Mother looked good, up a tenth year-to-year, it was pretty much an isolated incident; 2 Broke Girls (2.8) took a big dive at 9:00, Mom (2.5) lost a little more at 9:30 and Hostages (1.8) was basically dead on arrival at 10:00. There's a lot of schedule yet to premiere, but right now it looks like it will probably need a better-than-usual post-premiere hold just to make it through its 15 episodes on Monday.
- The biggest change from Day One 2012? It looks like Fox's new drama is legit. Sleepy Hollow (3.1) lost just 11% week-to-week despite increased competition on NBC/CBS and remained well over double last year's occupant The Mob Doctor (1.3 on 9/24/12).
- As in the spring, Dancing with the Stars' resurgence lasted only as long as The Voice's absence. In week two, it shed a quarter of its 3.1 demo audience from last week's premiere. But that was somewhat inevitable, and once you get past the week-to-week trend it may still be a positive when the dust settles. Last year's second week had just a 2.1. The network also upticked year-to-year at 10/9c with the premiere of Castle.
- All of this adds up to the Big Four going +10% vs. premiere Monday 2012. ABC -5%, CBS -1%, NBC +15%, Fox +37%. There are some caveats that inflate this somewhat; NBC had a series premiere at 10 rather than a week two, CBS had a second How I Met Your Mother this year, etc. But overall, it's definitely a step up in tone from last year.
FULL TABLE:
| Info | Show | Timeslot | True | |||||||
| A18-49 | Skew | Last | LeLa | Rank | y2y | TLa | Ty2y | |||
| Dancing with the Stars Mon | 2.3 | 22% | -0.8 | -26% | n/a | 2/2 | -8% | -26% | -9% | 2.3 |
| Castle | 2.2 | 24% | n/a | n/a | n/a | 1/1 | +5% | +69% | +5% | 2.2 |
| ABC: | -9% | -5% | ||||||||
| How I Met Your Mother | 3.7 | 50% | n/a | n/a | n/a | 1/1 | +3% | +155% | +23% | 3.4 |
| 2 Broke Girls | 2.8 | 40% | n/a | n/a | n/a | 1/1 | -24% | +87% | -24% | 2.8 |
| Mom | 2.5 | 40% | n/a | n/a | n/a | 1/1 | n/a | +39% | -19% | 2.4 |
| Hostages | 1.8 | 31% | n/a | n/a | n/a | 1/1 | n/a | -36% | -3% | 1.9 |
| CBS: | +38% | -1% | ||||||||
| The Voice Mon | 5.1 | 43% | n/a | n/a | n/a | 1/1 | +21% | +308% | +17% | 4.8 |
| The Blacklist | 3.8 | 38% | n/a | n/a | n/a | 1/1 | n/a | +533% | +10% | 3.4 |
| NBC: | +352% | +15% | ||||||||
| Bones | 1.9 | 36% | -0.4 | -17% | n/a | 2/2 | -17% | -17% | -19% | 1.8 |
| Sleepy Hollow | 3.1 | 46% | -0.4 | -11% | -40% | 2/2 | n/a | -11% | +138% | 3.3 |
| Fox: | -14% | +37% | ||||||||
| Hart of Dixie (R) | 0.2 | 48% | +0% | -20% | 0.2 | |||||
| Whose Line Is It Anyway? (R) | 0.2 | 40% | +0% | +0% | 0.2 | |||||
| Whose Line Is It Anyway? (R) | 0.3 | 48% | +50% | +50% | 0.3 | |||||
| CW: | +13% | +0% | ||||||||
| Big5: | +44% | +10% | ||||||||
KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
