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Saturday, September 28, 2013

Spotted Ratings, Premiere Friday 9/27/13


WHAT MATTERS:
  • Gordon Ramsay does it again. The MasterChef brand spun off to Friday with MasterChef Junior and after finals ended up tying for an impressive win the 8/7c hour. CBS remained respectable with Undercover Boss, up a tick from last year's premiere, and the big losers in this suddenly crowded hour were ABC's comedies Last Man Standing and The Neighbors, combining to tumble by nearly 20% week-to-week.
  • ABC had much better news at 9/8c as Shark Tank picked up the two ticks despite the struggles in the previous hour. CBS was once again a very respectable second with the Friday debut of Hawaii Five-0, but probably the Eye's biggest pleasant surprise was its 10/9c domination with Blue Bloods, which outrated any result from last season. The procedurals will likely come down a bit after the promotion of Five-0's move dies down, but consider this a surprisingly stout start for CBS.
  • Broadcast TV continued a great opening week by going +10% vs. premiere Friday 2012, with only NBC down year-to-year (and they had Grimm last year). The big four are now tracking +3% vs. the first five days of 2012.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing 1.2 27% -20%-0.3n/a 2/2 n/a -20% -14% 1.4
The Neighbors 1.0 31% -17%-0.2-0.3 2/2 -69% -17% -38% 1.3
Shark Tank 2.0 37% +11%+0.2-0.2 1/2 +33% +14% +90% 2.2
20/20 1.2 34% -8%-0.1+0.2 2/2 -8% -11% -11% 1.2
ABC:-3%+10%
Undercover Boss 1.6 25% n/an/an/a 1/1 +7% +45% +23% 1.9
Hawaii Five-0 1.6 21% n/an/an/a 1/1 -11% +167% +45% 1.7
Blue Bloods 1.7 18% n/an/an/a 1/1 +13% +162% +13% 1.9
CBS:+109%+26%
The Michael J. Fox Show (R) 0.8 25% +23% +14% 1.0
Dateline Fri 1.3 25% n/an/an/a 1/1 +44% +16% -10% 1.5
NBC:+17%-6%
MasterChef Junior 1.6 47% n/an/an/a 1/1 n/a +129% +39% 1.9
Sleepy Hollow (R) 0.9 42% -14% -14% 1.0
Fox:+43%+14%
Perfect Score 0.2 39% +0%+0.0n/a 2/7 n/a +0% -60% 0.2
Perfect Score (R) 0.2 52% +0% -60% 0.3
America's Next Top Model 0.4 50% +0%+0.0+0.0 5/9 -20% +0% +100% 0.4
CW:+0%-14%
Big5:+31%+10%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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