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Tuesday, September 10, 2013

Fall 2013 Best Case/Worst Case, Tuesday 9/8c


The Basics:

bc Rank y2y Rank TPUT Rank bc/TPUT Rank
Tuesday 9:00 8.8 12 -18% 20 35.6 5 25% 14

A huge part of what plagues Tuesday programming these days is the 9:00 hour, which in 2012-13 was rather easily the least-broadcast viewed 9:00 hour on a weeknight. And that viewing was down the most year-to-year of any weeknight timeslot. The failures were many: ABC limped through much of the season with an ill-advised Happy Endings/Apartment 23 block, NBC had comedies Go On and The New Normal which collapsed during The Voice's hiatus, Fox's New Girl and The Mindy Project severely disappointed, and the CW aired its two biggest newbie bombs of the season Emily Owens M.D. and Cult.



The Shows:


Image The Goldbergs (NEW!) Slot Average
1.82
Slot Orig Avg
Premieres September 24 1.79
Best Case: This show is right in ABC's family comedy wheelhouse, and it's a surprisingly sound fit with the widely co-viewed and family-friendly SHIELD lead-in. ABC finally finds a third comedy anchor at a 2.20.

Worst Case:
SHIELD disappoints, and nobody who does watch is interested in watching a family comedy after. Averages a pathetic 1.00, holding less than half of its lead-in, and ABC blows up the comedy hour in favor of a drama and/or Dancing results shows at midseason.

Likeliest:
Wasn't a big fan of the pilot, and I don't see the '80s throwback angle having much appeal, but my guess is its lead-in will funnel in just enough viewers to get it raw numbers that a beleaguered ABC can justify giving a back nine. The numbers are fraudulent, but will the fraud get exposed by season's end? 1.50.
Occupants
Happy Endings
1.33 1.36
Dancing with the Stars Spring
2.13 2.24

Image Trophy Wife (NEW!) Slot Average
1.81
Slot Orig Avg
Premieres September 24 1.78
Best Case: Though The Goldbergs doesn't do much, Trophy Wife basically holds that audience. And Super Fun Night has a meltdown on Wednesday. So ABC moves Trophy Wife to the post-Modern Family slot toward the end of the fall, where it's the best fit yet with that show. 2.25.

Worst Case:
Great, another ABC comedy with a horrific title. The viewers leave SHIELD in droves at 9:00, and they're gonna keep leaving in droves at 9:30. 0.90 and one of the season's first cancellations.

Likeliest:
I'm hoping against hope that Trophy Wife is able to show enough to make the Best Case scenario play out. It was my favorite of the comedy pilots ABC released by a pretty wide margin and seems like it would work after Modern. Unfortunately, it's probably just going to bleed more The Goldbergs' demo. It manages a 1.20, only barely edging the Apt 23 average, and is out at midseason.
Occupants
Apartment 23
1.16 1.16
Dancing with the Stars Spring
2.13 2.24




Image NCIS: Los Angeles Slot Average
Premieres September 24 2.48
Best Case: With no SHIELD in the slot, NCIS: LA is able to hold its NCIS lead-in better than ever. Plus, LA is getting much more play on USA Network this fall. So it drops just 3% to a 2.73.

Worst Case:
LA had some pretty stinky numbers late last season when The Voice moved to 9:00, and that's where it'll be regularly this season. So the low to mid-2's become the norm in season four. Down 19% to a mere 2.27.

Likeliest:
It seems like every year I try to come up with a reason why LA will drop less than the mothership. I guess SHIELD could be that reason this year. But then again, The Voice's presence at 9/8c will at least cancel that out, and maybe moreso. NCIS and LA remain attached at the hip, with LA dropping an identical 13% to 2.45.
Slot Orig Avg
2.81
2.81Occupants
NCIS: Los Angeles
y2y Label
-12% hit2.81 2.23
True Sitch
2.23 +26%
Last Pick Miss
3.08 -9%
2012-13 Slot
Tuesday 9:00




Image The Voice Slot Average
Premieres September 24 2.17
Best Case: With DWTS not even on Tuesday anymore and The Voice in the higher-viewed 9/8c slot, it's able to slightly build on last year's fall ratings. 4.15.

Worst Case:
Did you see how far The Voice fell off in the summer months? That was actual damage to the franchise. (Summer eps not included in the spring average on the right, BTW.) It can't even get back to a 4.0 for the premiere, and low 3's become the norm once blind auditions are done. Down 20% to a 3.26.

Likeliest:
I don't put a ton of stock in what happened during the summer, because I think the downward momentum in overall viewing snowballed it a little bit. Still, I don't see yet another surge in this show at this point. It posts a healthy, league-average drop kind of season at 3.73.
Slot Orig Avg
2.12
4.08Occupants
Go On
y2y Label
big hit1.99 1.52
True SitchReady for Love
3.72 +10%
Last Pick Miss1.27 0.95
3.20 +27%The Voice Spr
2012-13 Slot
Tuesday 8:003.35 3.47




Image New Girl Slot Average
Premieres September 17 2.01
Best Case: Last year's Nick and Jess stuff reignited the buzz around this show, and it picks up some minor momentum across the fall. Then comes the Super Bowl airing, and this show is that rare show poised to really benefit. It has a great spring and ends up +20% to a 2.76.

Worst Case:
This kind of drop in season two is not a good sign for the future. It happened for My Name is Earl, and that show kept fading fast. It drops 26% to a 1.70 and ekes out a season four, but an Earl-esque four-season run is on the way.

Likeliest:
Maybe I'm biased (it was one of my biggest misses last year!), but this show was too good in season two to keep crumbling. It was in the 2.0 to 2.3 range from the end of October through the finale, and it basically hangs right within that tight range for most of season three. Down 8% to a 2.13.
Slot Orig Avg
2.32
2.30Occupants
New Girl
y2y Label
-29% solid2.29 2.23
True Sitch
2.27 +1%
Last Pick Miss
3.23 -29%
2012-13 Slot
Tuesday 9:00


Image The Mindy Project Slot Average
Premieres September 17 1.56
Best Case: Along with New Girl, this super-young skewing show appeals to the streaming catch-up crowd, and it rides the wave of a positive New Girl season. And it gets its creative act together following all those overhauls last season. +15% to a 1.79.

Worst Case:
It may have had some momentum in the winter, but that was totally gone by the spring when it hung a bunch of 1.3's in a row. That's the level that shows up for the fall, and it gets even uglier in the second half. Down 23% to a 1.20 and vindicates those who said it shouldn't have even gotten this renewal. Dunzo.

Likeliest:
I'm giving it about the same size drop as New Girl: -9% to a 1.42. Unless it overachieves, I could easily see it taking a hiatus in the winter for something new (Us & Them?) to get the post-New Girl slot for awhile. Its fate will come down to the rest of the Fox comedies. If the cupboard remains as bare as it was this year, season three is possible.
Slot Orig Avg
1.72
1.56Occupants
The Mindy Project
y2y Label
marginal1.57 1.36
True Sitch
1.36 +15%
Last Pick Miss
2.82 -45%
2012-13 Slot
Tuesday 9:30




Image Supernatural Slot Average
Premieres October 8 0.32
Best Case: The Originals pulls about the same 18-49 numbers as Arrow did last year, so lead-out Supernatural can do the same or maybe even a little better as great counter-programming in this slot. Up a few more hundredths to 0.96.

Worst Case:
The Originals is not only a ratings disappointment, it's a highly incompatible one for its lead-in Supernatural. Equals the low-end Originals rating at a 0.70.

Likeliest:
This show finished the season better than it started, with seven 1.0 ratings in the last 11 episodes (and just four in the fall). That said, I do think it's less compatible with The Originals than it was with Arrow. So it loses 11% to a 0.82, but it's regularly a tick ahead of The Originals by season's end and makes it to yet another season.
Slot Orig Avg
0.36
0.92Occupants
Emily Owens M.D.
y2y Label
+25% solid(CW)0.37 0.37
True SitchCult
0.96 -4%
Last Pick Miss0.30 0.29
0.84 +10%
2012-13 Slot
Wednesday 9:00



The Network to Watch: ABC has the newbies, but I'm actually going with Fox here, because it feels like the whole Tuesday comedy block could really melt down. New Girl is another of 2012-13's many sophomore slumpers looking to right the ship and avoid a relatively young flame-out.

The Picks: Definitely the Fox comedies. If the pilots were any indication, I'll probably stick with Trophy Wife and I'll probably not stick with The Goldbergs, but we'll see.

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