| Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | Results |
| Monday 8:00 | 1.7 | 1.98 | 2.6 | -18% | 94 | marginal | detail |
Rating the Ratings: After two straight very strong seasons for the Bachelor/ette series, the streak was snapped with a significant drop from The Bachelorette this summer. If The Bachelor in part had a strong season because it avoided NBC's strong reality series The Voice, then we must say that competing with The Voice probably took something of a toll on The Bachelorette. The season began with just a 1.9 demo, down 26% year-to-year, and it was down at least 20% in almost all the other against-Voice weeks. It did get a little better once The Voice was gone, but generally not that much. The finale's 2.6 demo was still down 16% from last year's Sunday finale, which was not that far off of the season's drop as a whole. Grade: C.
Here's the now updated War of 18-49 post for The Bachelorette.
