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Wednesday, July 31, 2013

War of 18-49 Update, Survivor (Spring 2013)


Let's take a look at the spring 2013 season (the twenty-sixth overall) of Survivor on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Wednesday 8:002.2 2.562.9 -9%122solid detail

Rating the Ratings: A Fans vs. Favorites season once again helped slow Survivor's bleeding. But it didn't exactly happen the way one might expect; instead of all those names from Survivor's past bringing in initial interest, the season began disastrously. The 2.4 premiere was down a whooping 23% from the previous spring's premiere, one of the show's largest premiere declines historically. But Survivor orchestrated quite a recovery in the post-premiere weeks. It didn't go below the premiere's 2.4 until the reunion show at the end of the season, and 11 of the 13 regular post-premiere episodes went above a 2.4. By the end, Survivor had made up more than half of that premiere night year-to-year deficit, and it was Survivor's first less-than-league-average decline since fall 2010. Grade: B.

Here's the now updated War of 18-49 post for Survivor.

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