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Wednesday, July 24, 2013

War of 18-49 Update, Supernatural (2012-13)


Let's take a look at the 2012-13 season (the eighth overall) of Supernatural on the CW.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Wednesday 9:000.7 0.921.0 +25%44solid(CW) detail

Rating the Ratings: Supernatural's long, strange journey took a highly positive turn in 2012-13, as the Pedowitz regime restored the show to the midweek timeslot it seemed to still deserve even at its lowest point a year ago. The higher viewing levels plus the great lead-in from Arrow sent the show back to the same A18-49+ level posted in its last midweek season three years ago. And since the CW is pretty much a three-show network right now, there are even Supernatural spin-off plans percolating. I thought about bumping this down into the B+ range because noticeable year-to-year growth was to be expected given this upgrade. But the show still did nearly a full tenth better than I expected during Best Case/Worst Case season. Not many can say that. Grade: A-.

Here's the now updated War of 18-49 post for Supernatural.

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