
Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | Results |
Wednesday 9:00 | 0.7 | 0.92 | 1.0 | +25% | 44 | solid(CW) | detail |
Rating the Ratings: Supernatural's long, strange journey took a highly positive turn in 2012-13, as the Pedowitz regime restored the show to the midweek timeslot it seemed to still deserve even at its lowest point a year ago. The higher viewing levels plus the great lead-in from Arrow sent the show back to the same A18-49+ level posted in its last midweek season three years ago. And since the CW is pretty much a three-show network right now, there are even Supernatural spin-off plans percolating. I thought about bumping this down into the B+ range because noticeable year-to-year growth was to be expected given this upgrade. But the show still did nearly a full tenth better than I expected during Best Case/Worst Case season. Not many can say that. Grade: A-.
Here's the now updated War of 18-49 post for Supernatural.