| Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | Results |
| Monday 8:00 | 2.3 | 2.75 | 3.8 | +7% | 131 | hit | detail |
Rating the Ratings: One of primetime's truly never-say-die franchises had yet another resurgence this winter, building on the momentum from a fairly steady season of The Bachelorette the previous summer. Normally going +7% would warrant an A- or maybe even A grade, but this season's growth was not quite as "organic" as with some shows; it mostly went up because it never had to go up against Monday behemoth The Voice. In the first month of the season, when the comparisons were more apples-to-apples, it was basically even year-to-year, and then all the growth came in the last several weeks when it did much better than the against-Voice 2012 eps. Conversely, this summer's season of The Bachelorette has struggled out of the gate when it had to face The Voice. So that competition difference clearly matters. Still, even if it were "truly" an even season as the first month suggested, that's a very good thing in a year of double-digit league average declines. Grade: B+.
Here's the now updated War of 18-49 post for The Bachelor.
