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Tuesday, June 18, 2013

War of 18-49 Update, NCIS (2012-13)


Let's take a look at the 2012-13 season (the tenth overall) of NCIS on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Tuesday 8:002.7 3.354.1 -11%159big hit detail

Rating the Ratings: It's quite a testament to the NCIS ratings trajectory that -11% is the worst year-to-year trend in the decade-long history of the show. But in one of the more brutal recent years for broadcast TV, even the usually steady CBS procedurals weren't immune. It had a particularly rough fall as it dueled with the stout fall season of The Voice. Several of its data points around that time were down 20%+ year-to-year. But it basically held its fall raw numbers for most of the second half of the season, even growing during The Voice's hiatus, so the year-to-year gap closed considerably. And going -11% allowed the show to widen its lead as the top broadcast drama. Grade: B-.

Here's the now updated War of 18-49 post for NCIS.

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