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Tuesday, June 4, 2013

War of 18-49 Update, 90210 (2012-13)


Let's take a look at the 2012-13 season (the fifth and final overall) of 90210 on the CW.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Mon 8:00, Mon 9:000.2 0.370.6 -47%18flop detail

Rating the Ratings: It's hard to believe that 90210 was a pretty reliable 0.7 to 0.8 show for much of last season. This year, it completely fell apart from day one. It began season five at a horrifying 0.4, already a new series low, though it did perk up to 0.6 on a few occasions during the fall. But a move to the 9/8c hour at midseason was the deathblow; after three more weeks at 0.4, it dropped into The LA Complex territory, fluctuating between 0.2 and 0.3. The CW has always loved handing out announced final seasons, but these numbers got too weak for even that kind of treatment. And unlike Gossip Girl, which found some real momentum in its last episodes, nobody showed up for the series finale. It hit a 0.2 and had the show's second-lowest audience delivery. Grade: F.

Here's the now updated War of 18-49 post for 90210.

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