SpotVault - Motive (ABC) - Summer 2013 Ratings

Motive

Thursdays, 9/8c, ABC

Summer 2013 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	5/20/2013	10:00	1:00	6.52	1.3	4	33.7	8.9	2.9	1.16	+12%
2	Th	5/23/2013	9:00	1:00	6.06	1.3	4	29.3	4.7	1.3	1.65	-21%
3	Th	5/30/2013	9:00	1:00	5.72	1.2	3	32.1	4.6	1.2	1.38	-13%
4	Th	6/27/2013	9:00	1:00	5.11	0.9	3	29.3	3.7	1.0	1.19	-25%
5	Th	7/11/2013	9:00	1:00	4.76	0.8	3	28.7	6.4	1.0	1.17	-32%
6	Th	7/18/2013	9:00	1:00	4.62	0.8	3	29.0	6.5	1.2	1.12	-29%
7	Th	7/25/2013	9:00	1:00	4.76	0.8	3	30.3	6.9	1.1	1.10	-27%
8	Th	8/1/2013	9:00	1:00	4.52	0.8	3	28.6	5.3	1.3	1.09	-27%
9	Th	8/8/2013	9:00	1:00	3.95	0.7	3	28.3	4.8	1.0	1.01	-31%
10	Th	8/15/2013	9:00	1:00	4.32	0.8	3	28.9	4.9	1.2	1.08	-26%
11	Th	8/22/2013	9:00	1:00	4.68	1.0	3	28.9	4.9	1.2	1.33	-25%
12	Th	8/29/2013	8:00	2:00	4.72	0.8	3	28.3	3.8	n/a	0.98	-19%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					4.96	0.92		24%			1.17	-21%

Summer 2013 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Su	5/26/2013	9:00	1:00	2.47	0.5	2	27.7	3.5	0.8	0.78	-36%
2	Sa	6/1/2013	9:00	1:00	2.2	0.3	1	25.4	3.1	0.4	0.62	-51%
3	Su	6/2/2013	10:00	1:00	2.27	0.5	1	37.6	6.2	0.5	0.68	-27%
4	Th	7/4/2013	9:00	1:00	1.68	0.3	2	19.9	3.6	0.5	0.71	-58%
5	Sa	8/10/2013	8:00	1:00	2.2	0.4	2	21.0	1.9	n/a	0.69	-42%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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