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Wednesday, May 1, 2013

Spotted Ratings, Tuesday 4/30/13


WHAT MATTERS:
  • The Tuesday premiere of Grimm was rather Revolution-esque. It was certainly better than some other things NBC can (and has) put in the post-Voice slot this season, but the size of the increase was not particularly inspiring given the its lead-in size multiplied by over five. We'll see how it develops next week, but I'm pretty sure the show is still best utilized by NBC in a self-starting role. Meanwhile, a two-hour The Voice continued its mid-season drop-off, and the week-to-week decline would've been even larger in just the 8:00 slot (where it preliminarily averaged 3.4).
  • These two-hour The Voices remain quite an education on the power of timeslot competition; The Voice at 9/8c totally mowed down NCIS: Los Angeles and Dancing with the Stars, and the Fox comedies didn't do so hot either. ABC's only consolation on a dreadful night was a decent 10/9c showing from an Amanda Knox special.
  • But it was much sunnier at 8/7c with The Voice weaker; NCIS continued its rebound and Hart of Dixie reversed some of its recent bleeding.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Splash 4.32 0.9 -18%n/a 7/7 n/a -18% -36% 1.13
Dancing with the Stars Tue 10.89 1.5 -25%-18% 6/6 -38% -27% -36% 1.88
Amanda Knox Speaks 8.47 1.7 n/a +10% -19% 1.92
NCIS 18.29 3.1 +11%n/a 17/22 +0% +9% +2% 3.72
NCIS: Los Angeles 13.07 2.2 -19%+11% 22/22 -27% -19% -28% 2.25
Golden Boy 7.64 1.3 -7%-19% 9/11 n/a -4% -28% 1.37
The Voice Tue 11.84 3.9 -5%n/a 6/6 +26% +46% +47% 4.38
Grimm 5.77 1.9 +46%+457% 3/19 +36% +90% +27% 1.70
Hell's Kitchen 4.79 2.0 +0%n/a 4/9 n/a -2% -18% 2.46
New Girl 3.57 2.0 -9%+5% 18/23 -9% +67% -9% 2.24
The Mindy Project 2.56 1.3 -13%-9% 18/22 n/a +44% -7% 1.45
Hart of Dixie 1.20 0.5 +25%n/a 12/21 -17% +25% -17% 0.64
America's Next Top Model (R) 0.52 0.2 -33% -33% 0.23

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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