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Friday, May 10, 2013

Demos Year-to-Year, May Sweeps 2013 Winners/Losers


Though I retired the formal daily year-to-year posts, after the premiere week I did pledge to shoot for at least one weeklong summary to put a spotlight on where we are vs. one year ago during each sweeps period. I'm trying to pick out the most "normal" week from each period, so this time I'm dipping back to week one (April 25 to May 1), when almost all regular schedules were still airing. Would've done this a week earlier but all the upfront coverage got in the way!



Top 10 year-to-year SHOW losers
1. Smash (Sa 8-9pm vs. M 10-11pm) -78%
2. Touch (Fr 9-10pm vs. Th 9-10pm) -68%
3. Fashion Star (Fr 8-9pm vs. Tu 10-11pm) -53%
4. 90210 (Mo 9-10pm vs. Tu 8-9pm)  -50%
5. American Idol Wed -38%
6. Dancing with the Stars Tue -38%
7. Once Upon a Time -33%
8. Hawaii Five-0 -32%
9. The Cleveland Show -31%
10. American Idol Thu -30% 

In one year, Smash has quite literally moved from the best timeslot on NBC to the worst. Touch and Fashion Star can also blame timeslot downgrades for much of their problems. Beyond that, most of these declines are unfortunately fairly "real."



Top 10 year-to-year SHOW gainers
1. Shark Tank (Fr 9-10pm vs. Fr 8-9pm) +43%
2. Scandal +40%
3. Grimm (Tu 10-11pm vs. F 9-10pm) +36%
4. Supernatural (W 9-10pm vs. F 9-10pm) +29%
5. The Voice Tue (Tu 8-10pm vs. Tu 9-10pm) +26%
6. 60 Minutes +25%
7. The Voice Mon +23%
8. 48 Hours +11%
9. The Big Bang Theory +10%
10. America's Funniest Home Videos +7%

It took until May because of how Scandal was scheduled, but we finally get to see it on the show list, as its series high-tying 2.8 went up against one of the show's many 2.0 results from last season. Shark Tank had a somewhat anomalous comparison (it's usually been up, but not this much), while Grimm and Supernatural certainly benefited to some degree from timeslot upgrades.



Top 10 year-to-year TIMESLOT losers
1. Red Widow (vs. GCB, ABC Sunday 10-11pm) -62%
2. Happy Endings (vs. Shark Tank, ABC Friday 8-9pm) -57%
3. 90210 (vs. Hart of Dixie, CW Monday 9-10pm) -54%
4. Oh Sit! (vs. Gossip Girl, CW Monday 8-9pm) -50%
5. Rules of Engagement (vs. 2 Broke Girls, CBS Monday 8:30-9pm) -42%
6. Touch (vs. Fringe, Fox Friday 9-10pm) -40%
7. American Idol (Fox Wednesday 8-10pm) -38%
8. Dancing with the Stars (ABC Tuesday 9-10pm) -38%
9. Splash (vs. Last Man Standing/Cougar Town, ABC Tuesday 8-9pm) -36%
10. Vegas (vs. CSI: NY, CBS Friday 9-10pm) -33% 

It's always unfortunate when you make this list despite being compared against a show that got cancelled. ABC has some Sunday soul-searching to do.



Top 10 year-to-year TIMESLOT gainers
1. Shark Tank (vs. Primetime: What Would You Do?, ABC Friday 9-10pm) +82%
2. Supernatural (vs. America's Next Top Model, CW Wednesday 9-10pm) +80%
3. Law and Order: SVU (vs. Rock Center, NBC Wednesday 9-10pm) +50%
4. The Voice Tue (vs. The Biggest Loser/The Voice, NBC Tuesday 8-10pm) +47% 
5. Scandal (ABC Thursday 9-10pm) +40%
6. The Mentalist (vs. NYC 22, CBS Sunday 10-11pm) +39%
t-7. Smash (vs. Escape Routes, NBC Saturday 8-9pm) +33% 
t-7. Hannibal (vs. Awake, NBC Thursday 10-11pm) +33%
9. Grimm (vs. Fashion Star, NBC Tuesday 10-11pm) +27%
10. The Following (vs. House, Fox Monday 9-10pm) +26%

As has been the case for most of the season, Arrow would be the runaway #1 if I included comparisons vs. repeats: it was +260% vs. a repeat of The LA Complex. The one thing that makes me think Hannibal has a decent shot is how much better it's continued to perform vs. the year-ago Thursday 10/9c occupant Awake. Yes, Awake was a huge bomb, but it just illustrates that Hannibal could be doing several tenths worse than it is, especially since the ABC/CBS competition is stouter this year.

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