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Friday, May 3, 2013

CW True Power Rankings, May 2013


It's time for this season's final edition of the True Power Rankings! I line up every entertainment program in broadcast primetime by network/category using my timeslot metric True2, offering my take on the ratings strength of the shows. As on the Weekly True Power Rankings, these True2 and A18-49 numbers are averages of the last third of the season's episodes to date rounded up (and excluding some inflationary season/series finales that aren't that relevant). The number of episodes in the average is listed under "Counted Eps." These numbers are all through April 28.

The best way to describe the two-week upfront preview is that these Power Rankings are the "SHOW-centric" portion. The Power Rankings are largely about discussing the merits of renewing and/or moving marginal and just-above-marginal shows. Next week's Upfront Questions will be more the SCHEDULE-centric portion. These things do overlap sometimes, but that's a general guideline.

Other May True Power Rankings: ABC | CBS | NBC | Fox | CW




The CWTrue2A18-49Counted EpsEps
The Big Three
1The Vampire Diaries1.411.13720
2Arrow1.150.97720
3Supernatural1.020.94720

No change here. The only debate is whether to break up Arrow and Supernatural, which I have already gone over. I'd do it, but it's close enough for me that it is pretty much a matter of personal taste.

The CWTrue2A18-49Counted EpsEps
The Medium Three
4Hart of Dixie0.620.54720
5America's Next Top Model0.550.50411
6Beauty and the Beast0.520.54719

Perhaps I should put Top Model in the green, since it seems like it might end up airing largely in the regular season again.

I was intrigued by one of the premises in this interesting breakdown of the Beauty and the Beast situation from a few weeks back: would Beauty and the Beast do the same (or worse?!) than The Carrie Diaries in the same slot? He said yes, but I don't think I agree. As you can see from the True2 averages, I think BatB would do about a full tenth better in Carrie's spot; in other words, while Carrie had 0.4's with the occasional 0.3, BatB would have 0.4's to 0.5's. Still not good, but I have my doubts it'd be as bad.

How does this differ from the Secret Circle vs. Hart of Dixie smackdown last year? Well, that raw numbers gap was smaller; even in February, it was TSC at about a 0.7 vs. Hart at about a 0.6, and that's not even counting the end of last season when the gap disappeared entirely. Also, Carrie had the "local programming advantage," a lead-in usually within half a point of TVD's numbers, while Hart had to lead out of a very weak primetime program (Gossip Girl).

It's all a roundabout way of saying that I think the CDub made the right choice both times. But Beauty and the Beast will certainly be vying for one of the "last" spots on the schedule.

The CWTrue2A18-49Counted EpsEps
The Pending Two
8Nikita0.450.33618
9The Carrie Diaries0.420.38513

I don't by any means think there's a three smiley-face difference between these shows. In fact, I'd strongly consider axing both. But I do think Nikita has the edge, for a few reasons:

1) The CW loves handing out "proper endings," and since 90210 was too egregious-rated to get the usual short final season, Nikita seems a very good candidate for that.
2) "Bird in the hand." Might Carrie have dropped to 0.2 on a Friday?!?!?!
3) Syndication, I guess? Still not sure who's beating down the door to air a spy drama that gets a 0.3 in originals for five nights a week... but if it is a thing, it favors Nikita.

I don't totally discount Deadline being onto something with The Carrie Diaries in this "renew everything" article because it does have the Hart of Dixie compatibility and a much more favorable young demo makeup than Nikita, but it's still probably a cancel. Two smileys is about right.

The CWTrue2A18-49Counted EpsEps
The Dunzo
7Gossip Girl0.470.4339
10Emily Owens M.D.0.370.36513
11902100.300.26719
12Cult0.230.1737

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