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Wednesday, May 1, 2013

ABC True Power Rankings, May 2013


It's time for this season's final edition of the True Power Rankings! I line up every entertainment program in broadcast primetime by network/category using my timeslot metric True2, offering my take on the ratings strength of the shows. As on the Weekly True Power Rankings, these True2 and A18-49 numbers are averages of the last third of the season's episodes to date rounded up (and excluding some inflationary season/series finales that aren't that relevant). The number of episodes in the average is listed under "Counted Eps." These numbers are all through April 28.

The best way to describe the two-week upfront preview is that these Power Rankings are the "SHOW-centric" portion. The Power Rankings are largely about discussing the merits of renewing and/or moving marginal and just-above-marginal shows. Next week's Upfront Questions will be more the SCHEDULE-centric portion. These things do overlap sometimes, but that's a general guideline.

Other May True Power Rankings: ABC | CBS | NBC | Fox | CW




ABC ComediesTrue2A18-49Counted EpsEps
The Elite
1Modern Family4.203.80720
2The Middle2.352.06719

About as boringly solid as it gets. Can't see either show getting moved.

ABC ComediesTrue2A18-49Counted EpsEps
The Actual Middle
3Last Man Standing1.831.45618
4Suburgatory1.831.76822
5The Neighbors1.821.63822
6How to Live1.791.7524
7Malibu Country1.511.25618

On the other hand, there's this crowd.

Start with Last Man Standing and Suburgatory, which feel the safest of the five. Last Man is tied atop the group and it has the "bird in the hand" advantage; all these shows are under consideration for a Friday lineup, and we know this show does OK on Friday. Suburgatory returning to 8:30 and doing reasonably well is something of a "bird in the hand" advantage as well. It could be a reliable player there while the net focuses on 9:30, or it might be the best option to anchor a second Friday hour. Can't see it not occupying one of those roles.

Less certain are the three newbies. The only one still airing episodes is How to Live, but that hasn't turned out to be a good thing as it's dropped at least four tenths in each post-premiere episode. That streak figures to end tonight when it gets an original Modern Family lead-in back, but how significant will the bounce-back be? If it gets well into the low-2's, it's definitely safe and may even be a contender to return to the 9:30 slot. If it gets back to a 1.9 to 2.0, I would likely still renew it as it's still pretty much on the Suburgatory pace, but scheduling it becomes much cloudier. If it only gets to a 1.8? Or lower?! It may be legit trouble time. Will ABC just give it a pass anyway and chalk up the late-season ratings to "bad scheduling"?

It seems the late-season Suburgatory numbers and the relative promise of How to Live have cast legit doubt on the future of The Neighbors, with the perception being that How to Live may squeeze it out of the last spot. It's possible, but I would still renew this show, and I don't even think it's that close. 1.4 -> 1.4 -> 1.5 after DST looks pretty ugly, but the first two were sandwiched between repeats and the last one was on an oddly low-viewed pre-Easter Wednesday. (The Middle was also 10% weaker than normal on that night.) I could certainly see it getting squeezed out if ABC has just three comedy hours, but if there's a fourth, particularly another on Friday, The Neighbors deserves to be a part of it.

Then there's Malibu Country, which I still feel is a genuine "bubble comedy," whereas its finale ratings seem to have swayed many in a more optimistic direction. I can certainly see the argument: "The Neighbors' finale got a 1.5 while Malibu's got a 1.4 on a Friday!" However, that's just one data point, and when you really get down to it I actually think The Neighbors' slot was at least as tough. Malibu spiked to a 1.4, well above its 1.2ish level for most of 2013, facing nothing scripted and sub-1 ratings on every competing network. The Neighbors had Survivor, Idol and an odd pre-Easter viewing depression. We don't talk about "competition" much when looking at Friday shows (and indeed, the viewing depression is much more important), but the Friday 8:00 hour has not had much, especially on that finale night, and I think that closes a lot of the typical "Friday factor" gap.

...with all that being said, I would still renew it and add a second comedy hour on Friday. I'd actually renew this whole club barring a terrible next couple weeks from How to Live, but Malibu would be my "last" renewal.

ABC ComediesTrue2A18-49Counted EpsEps
The Probably Dunzo?
8Happy Endings1.180.79721
9Apartment 231.160.98411

There's been lots of excuse-making and conspiracy-theorizing with respect to the Happy Endings Friday numbers. Some have said that one must throw out last week's awful numbers because of program guide confusion in the wake of the news coverage pre-emptions from the week before. Realistically, though, the dissection of ratings at this point is not important. There is not a ratings argument. Like Cougar Town last year, an ABC return has to be about something other than ratings.




ABC DramasTrue2A18-49Counted EpsEps
The Elite
1Grey's Anatomy3.222.84721
2Scandal2.862.70719
3Castle2.062.20721
4Once Upon a Time2.002.21720

Welcome back to the top tier, Castle. I thought in the fall that the show's True2 score may have been somewhat overcounted, but with the return of compatible-yet-weak Dancing with the Stars it's gotten back into that low-2's vicinity again. The last two ABC Upfront Questions on Monday have revolved around Castle, but it now seems Castle's fate is less about Castle's merits in some other slot and more about what in the world ABC decides to do with the crumbling Dancing with the Stars.

ABC DramasTrue2A18-49Counted EpsEps
Three More Renewals?!
5Nashville1.741.68617
6Revenge1.511.71719
7Body of Proof1.511.45410

Nashville and Revenge should be probably pretty much safe for next season. Revenge should arguably be at least two tenths higher in the True2 average, which puts it pretty close to where Nashville is. I like Revenge to move back to 10/9c. The rest kind of depends on the Dancing with the Stars scheduling.

The one that's gotten a little interesting is Body of Proof. After week two of this season, even though it was getting 1.2's, I advised not to totally count it out. Indeed, it has picked up steam. Has it picked up enough steam? Many think so, but now I'm on the other side of the argument. I certainly don't think its recent typical 1.4 level is enough for a renewal, given its most-compatible-possible lead-in has been north of 2.0 and its competition has been as light as you could possibly ask for.

The 1.6 it posted last week was a step in the right direction. If it can stay there or rise next week, its only remaining point before the decision has to get made, I could be convinced it's a legit bubble show. For now, I'm not seeing it. The show's calling card has always been that it's a decent retainer of DWTS and essentially unusable in other situations, but DWTS has been ground down enough that a decent retainer of DWTS with no real scheduling flexibility isn't really noteworthy anymore. I'd rather see what a marginal show with some semblance of upside, like a Nashville, could do in a post-DWTS slot. So Body of Proof would be my last ABC cancellation, and I think I would still cancel it even if it gets another 1.6. But it sounds like it could easily go the other way, and it kind of depends on how many backups they want. My main point is I'd bring back all the bubble comedies first.

ABC DramasTrue2A18-49Counted EpsEps
The Dunzo
8Private Practice1.401.18412
9Last Resort1.251.12513
10Zero Hour1.101.0013
11666 Park Ave1.071.2339
12Red Widow0.900.8526




ABC UnscriptedTrue2A18-49Counted EpsEps
1The Bachelor2.903.03412
2Shark Tank2.471.91822
3Dancing with the Stars Mon Spring2.252.1526
4Dancing with the Stars Tue Spring2.222.1025
5Dancing with the Stars Mon Fall1.892.2039
6Celebrity Wife Swap1.841.6013
720/201.801.481234
8Dancing with the Stars Tue Fall1.741.9038
9Wife Swap1.661.3026
10Primetime: What Would You Do?1.551.4525
11America's Funniest Home Videos1.441.51719
12The Taste1.281.2738
13Splash1.261.1026
14Extreme Makeover: Home Edition1.191.1037
15Bet On Your Baby0.810.6024

The most important question of the ABC upfront by a pretty long shot will be, "What's the deal with Dancing with the Stars?" I'm going to save a big scenario breakdown for next week's Upfront Questions post, but for now suffice to say they could stand pat (I think it'd be a mistake but sadly I can't put it past 'em), they could move it to winter-only (or winter/summer), or they could move it to essentially any combination of nights that doesn't involve Wednesday or Saturday. Can't really start making an ABC schedule till we know that part.

Meanwhile, Shark Tank is another one of those shows kinda like Castle where people debate its "merits" in another timeslot, but at this point I think its scheduling fate is much less about its own merits and more about external factors. Namely, it's more about the merits of a second comedy hour on Friday. Unless there's another very coherent plan for Friday, like another comedy hour, I'd probably leave Shark Tank alone there. But I think ABC has enough renew-worthy comedies that they should expand. So, where to for Shark Tank? Thursday 8/7c is a possibility, but my personal favorite ABC Tuesday schedule involves Shark Tank and a block of two new dramas (the first being S.H.I.E.L.D or whatever it's called right now). The most intuitive lineup of those shows might feel like Shark Tank/SHIELD/other newbie, though I wouldn't totally rule out a 10/9c placement for Shark Tank.

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