The Question, Sunday 4/7/13: Does the Sunday Cable Madness Continue?

For most of its run, AMC's multiple Emmy winner Mad Men was "The Most-Heralded Show to Never Achieve a 1.0 Adults 18-49 Rating." It finally shook off that distinction in last year's premiere and held onto a 1.0 for a few weeks post-premiere. Down the stretch, it dipped back well below the number, but the "streaming effect" promises to help Mad Men add some more fans and hang another good two-hour premiere number. Does the Sunday cable Madness continue? That's The Question for Sunday, April 7, 2013.

Mad Men Last Season

1.2 (premiere, 3/25/12, +37% year-2-year) 0.88 (average, +21% year-to-year) 0.9 (finale, 6/10/12, +18% year-2-year)

Fellow mega-acclaimed Breaking Bad suddenly exploded last summer, from a 1.1 in its July 2011 premiere to a 1.5 in 2012. But Mad Men is an older show, it's actually on the downturn from an Emmy domination standpoint, and though I'm a fan, I do feel it's just inherently more "niche" than some of the other exploding cable serialized shows. The cable serialized trend is undeniable, so maybe Mad Men is headed for yet another series high, but I don't think the momentum is on its side to the same extent as for other members of this space.

Over/Under: 1.25.

No entries accepted after 6:00am ET the morning after the date in the headline. If editing your pick, please leave a separate comment.