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Thursday, April 25, 2013

Spotted Ratings, Wednesday 4/24/13


WHAT MATTERS:
  • We have our first alarming point from ABC's How to Live, which took yet another tumble when mixed in with repeats in the other 2.5 ABC hours. I maintain that what it gets on the other side of the post-repeat run is more important than the actual post-repeat ratings. And Suburgatory posted a 1.5 after a repeat earlier in the season. It's far from over for this show, but there's definitely some concern now about next week.
  • A few other dramas returned on the upswing after two weeks off: Arrow, Supernatural and Law and Order: SVU. I have thought SVU's ratings have been somewhat underrated since the beginning of 2013, and this was a good illustration of what it can do when it doesn't have to face hit shows on virtually every front.
  • As projected earlier, Survivor did indeed post an outright season high, and it was actually by two tenths! This was a couple tenths above the year-ago evening, and a season that began at a very shaky -23% year-to-year has now closed that gap all the way to the -10% I predicted before the season.
  • Can't not mention another milestone season finale for cable megahit Duck Dynasty (4.3), which should finish ahead of everything on broadcast this week except Monday's The Voice and (probably) The Big Bang Theory.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle (R) 4.76 1.2 -20% -8% 1.27
Modern Family (R) 4.38 1.4 -18% +0% 1.72
Modern Family (R) 5.36 1.8 -10% -18% 2.04
How to Live 4.81 1.5 -25%-10% 4/4 n/a -25% -25% 1.71
Nashville (R) 2.97 0.8 +0% -61% 0.86
Survivor 10.31 2.9 +7%n/a 1/11 +7% +7% +7% 3.05
Criminal Minds (R) 5.90 1.4 -10% -22% 1.37
CSI (R) 7.76 1.5 +20% +7% 1.55
Dateline Fri 5.57 1.3 +8%n/a 10/28 +18% +8% +4% 1.43
Law and Order: SVU 7.35 1.9 +19%-7% 4/19 +12% +73% +124% 2.19
Chicago Fire (R) 3.99 1.0 +11% -39% 0.98
American Idol Wed 12.46 3.3 -3%n/a 13/16 -31% -2% -31% 3.47
Arrow 3.10 1.0 +11%n/a 11/20 n/a +150% +300% 1.12
Supernatural 2.38 1.0 +25%+11% 1/20 +43% +100% +82% 1.05

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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