SpotVault - Dancing with the Stars (ABC) - Spring 2013 Ratings

Dancing with the Stars

Mondays and Tuesdays on ABC

Spring 2013 Monday Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	3/18/2013	8:00	2:00	17.06	3.2	8	36.3	11.0	n/a	3.03	+5%
2	Mo	3/25/2013	8:00	2:00	14.47	2.4	6	35.9	12.2	n/a	2.45	-2%
3	Mo	4/1/2013	8:00	2:00	13.91	2.2	6	34.2	10.5	n/a	2.35	-6%
4	Mo	4/8/2013	8:00	2:00	13.15	2.1	6	35.0	12.7	n/a	2.30	-9%
5	Mo	4/15/2013	8:00	2:00	13.40	2.2	6	35.9	12.0	n/a	2.26	-3%
6	Mo	4/22/2013	8:00	2:00	13.77	2.1	6	34.4	11.0	n/a	2.24	-6%
7	Mo	4/29/2013	8:00	2:00	13.45	2.1	6	34.2	11.5	n/a	2.31	-9%
7	Mo	4/29/2013	8:00	2:00	13.45	2.1	6	34.2	11.5	n/a	2.31	-9%
8	Mo	5/6/2013	8:00	2:00	13.12	2.0	5	33.2	9.4	n/a	2.18	-8%
9	Mo	5/13/2013	8:00	2:00	13.33	2.0	6	32.9	10.6	n/a	2.29	-13%
10	Mo	5/20/2013	8:00	2:00	14.97	2.6	7	32.3	8.7	n/a	2.87	-9%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					14.06	2.29		21%	-23%		2.43	-6%

Spring 2013 Tuesday Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Tu	3/26/2013	9:00	1:00	13.43	2.4	6	37.0	8.8	1.8	2.25	+6%
2	Tu	4/2/2013	9:00	1:00	13.98	2.3	6	35.8	7.2	1.5	2.23	+3%
3	Tu	4/9/2013	9:00	1:00	12.13	2.0	5	34.3	8.6	1.3	2.21	-9%
4	Tu	4/16/2013	9:00	1:00	12.73	2.2	6	34.2	7.1	1.1	2.35	-7%
5	Tu	4/23/2013	9:00	1:00	12.65	2.0	5	35.3	7.5	1.1	2.09	-4%
6	Tu	4/30/2013	9:00	1:00	10.89	1.5	4	34.0	9.9	1.0	1.83	-18%
7	Tu	5/7/2013	9:00	1:00	10.79	1.7	4	33.0	9.8	1.0	2.13	-20%
8	Tu	5/14/2013	9:00	1:00	11.87	1.8	5	32.7	9.9	1.2	2.24	-19%
9	Tu	5/21/2013	9:00	2:00	15.20	2.7	7	32.9	9.4	1.2	3.04	-11%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					12.89	2.13		21%	-20%		2.34	-9%

Spring 2013 Special Ratings

Info

Ratings

Factors

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

PUT

bc

Lead

True2

Sitch

1

Tu

3/19/2013

9:00

1:00

9.76

2.1

6

35.2

8.0

2.7

1.94

+8%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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