SpotVault - Wife Swap (ABC) - 2012-13 Ratings

Wife Swap

Tuesdays, 8/7c, ABC

2012-13 Celebrity Wife Swap Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Tu	2/26/2013	8:00	1:00	7.05	2.4	7	32.4	9.1	n/a	2.56	-6%
2	Tu	3/5/2013	8:00	1:00	4.14	1.5	4	33.4	9.9	n/a	1.59	-6%
3	Tu	3/12/2013	8:00	1:00	5.02	1.6	5	30.0	6.5	n/a	1.84	-13%
5	Su	6/30/2013	8:00	1:00	3.19	1.0	3	31.0	7.7	0.9	1.19	-16%
6	Su	7/7/2013	8:00	1:00	2.91	0.9	3	30.8	8.6	1.0	1.11	-19%
7	Su	7/14/2013	8:00	1:00	3.51	1.2	4	29.0	8.0	1.0	1.51	-21%
8	Su	7/21/2013	8:00	1:00	2.99	1.0	3	30.7	8.7	1.1	1.20	-17%
9	Su	7/28/2013	8:00	1:00	2.95	1.1	4	30.0	8.4	0.9	1.38	-20%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					4.02	1.33		42%			1.55	-14%

2012-13 Wife Swap Proper Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Th	3/21/2013	8:00	1:00	4.97	1.7	5	31.0	8.8	n/a	1.98	-14%
2	Th	3/28/2013	8:00	1:00	4.23	1.4	5	29.1	7.8	n/a	1.76	-21%
3	Th	4/4/2013	8:00	1:00	4.01	1.3	4	30.0	10.1	n/a	1.66	-22%
4	Th	4/11/2013	8:00	1:00	4.54	1.4	5	30.5	8.7	n/a	1.68	-16%
5	Th	4/18/2013	8:00	1:00	4.63	1.5	5	30.8	9.2	n/a	1.79	-16%
6	Th	4/25/2013	8:00	1:00	3.42	1.1	3	29.9	12.9	n/a	1.53	-28%
7	Th	5/2/2013	8:00	1:00	3.66	1.1	4	29.7	10.1	n/a	1.43	-23%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					4.21	1.36		41%			1.69	-20%

2012-13 Encore Ratings

Info

Ratings

Factors

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

PUT

bc

Lead

True2

Sitch

1

Sa

3/16/2013

8:00

1:00

2.4

0.6

2

25.1

2.4

n/a

0.82

-27%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Ratings History

2011-12 | The War of 18-49 (for original Wife Swap)

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