Celebrity Apprentice
Sundays, 10/9c, NBC
2012-13 Original Ratings
| Info | Ratings | Factors | Metrics | ||||||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True2 | Sitch | |||
| 1 | Su | 3/3/2013 | 9:00 | 2:00 | 5.15 | 1.7 | 4 | 35.6 | 7.5 | 1.4 | 1.66 | +3% | |||
| 2 | Su | 3/10/2013 | 9:00 | 2:00 | 5.04 | 1.8 | 4 | 36.1 | 8.0 | 1.0 | 1.79 | +1% | |||
| 3 | Su | 3/17/2013 | 9:00 | 2:00 | 5.45 | 1.8 | 5 | 34.3 | 7.6 | 1.5 | 1.83 | -2% | |||
| 4 | Su | 3/24/2013 | 9:00 | 2:00 | 5.21 | 1.6 | 4 | 38.0 | 8.3 | 1.3 | 1.47 | +9% | |||
| 5 | Su | 3/31/2013 | 10:00 | 1:00 | 4.69 | 1.5 | 4 | 34.4 | 7.5 | 1.5 | 1.50 | -0% | |||
| 6 | Su | 4/7/2013 | 10:00 | 1:00 | 4.53 | 1.4 | 4 | 36.5 | 10.6 | 0.8 | 1.55 | -9% | |||
| 7 | Su | 4/14/2013 | 9:00 | 2:00 | 5.27 | 1.8 | 5 | 36.8 | 7.5 | 1.5 | 1.64 | +9% | |||
| 8 | Su | 4/21/2013 | 9:00 | 2:00 | 5.00 | 1.6 | 4 | 34.2 | 7.3 | 0.8 | 1.73 | -8% | |||
| 9 | Su | 4/28/2013 | 9:00 | 2:00 | 5.08 | 1.6 | 4 | 34.2 | 7.4 | 1.1 | 1.69 | -6% | |||
| 10 | Su | 5/5/2013 | 9:00 | 2:00 | 4.76 | 1.5 | 4 | 33.9 | 7.9 | 0.9 | 1.67 | -10% | |||
| 11 | Su | 5/12/2013 | 9:00 | 2:00 | 4.22 | 1.3 | 4 | 32.6 | 8.3 | 1.0 | 1.56 | -16% | |||
| 12 | Su | 5/19/2013 | 9:00 | 2:00 | 5.30 | 1.5 | 4 | 34.4 | 9.6 | 0.7 | 1.73 | -14% | |||
| AVERAGES TO DATE: | Viewers | A18-49 | Skew | y2y | True2 | Sitch | |||||||||
| 5.01 | 1.60 | 41% | -21% | 1.66 | -4% | ||||||||||
2012-13 Encore Ratings
| Info | Ratings | Factors | Metrics | |||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True2 | Sitch |
| 1 | Su | 3/10/2013 | 7:00 | 2:00 | 2.52 | 0.8 | 2 | 32.3 | 6.2 | n/a | 0.81 | -1% |
| 2 | Su | 4/7/2013 | 9:00 | 1:00 | 2.60 | 0.8 | 2 | 38.2 | 7.9 | 1.7 | 0.78 | +2% |
KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
Ratings History
2007-08 | 2008-09 | 2009-10 | 2010-11 | 2011-12 | The War of 18-49 (also includes season averages for original recipe The Apprentice)
Recent Celebrity Apprentice posts
More SpotVault in the Index.
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