Thursday, March 14, 2013

Spotted Ratings, Wednesday 3/13/13


WHAT MATTERS:
  • A couple significant finals adjustments helped the Wednesday picture somewhat. American Idol ended up even with last week while Survivor got its own two-tenth finals uptick to hit a new season high. Despite those results, there still appeared to be a pretty noticeable decline in overall 18-49 usage on a repeat-filled post-DST Wednesday.
  • The only big dropper was ABC's The Neighbors, whose musical episode got mixed in with ABC repeats, but the usage drop and weak lead-in mean this probably won't look much worse in True2 than other recent results.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle (R) 4.75 1.3 -19% -38% 1.43
The Neighbors 4.72 1.4 -18%-19% 20/20 n/a -18% -33% 1.77
Modern Family (R) 5.18 1.8 -14% -59% 2.06
Suburgatory (R) 3.56 1.3 -24% -46% 1.54
Nashville (R) 2.69 0.7 -22% -39% 0.84
Survivor 9.89 2.7 +4%n/a 1/5 -10% +4% -10% 3.01
Criminal Minds (R) 7.21 1.8 +16% -36% 1.88
CSI (R) 7.94 1.7 +21% -39% 1.79
Whitney 3.38 1.2 -8%n/a 8/13 -14% -8% -14% 1.32
Whitney (R) 2.45 0.8 -20% -27% 1.08
Law and Order: SVU (R) 4.59 1.1 +5% +69% 1.44
Chicago Fire (R) 3.90 1.1 +10% +100% 1.30
American Idol Wed 13.44 3.8 +0%n/a 8/10 -30% +1% -30% 4.10
Arrow (R) 1.59 0.4 -11% -47% 0.48
Supernatural (R) 1.32 0.4 +0% -20% 0.48

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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