- Well, that was fun while it lasted. Celebrity Wife Swap (1.5) took a massive 38% drop from last week's surprising premiere number. I expected it would drop a lot, and it dropped almost twice as much as I expected. The show may bounce back a bit next week once American Idol is out of the mix, but keep in mind daylight saving is coming, and it's heading for a regular Thursday 8/7c timeslot where it'll face Idol every week. ABC's The Taste also took another hit with the lead-in much smaller, but Body of Proof actually upticked after a finals adjustment. I'm just saying, if it gets the kind of boost it got from Dancing with the Stars last year...
- Golden Boy had an above-average week two hold, but that left it just a tick ahead of the last couple eps of already unacceptable Vegas. The expectations won't be high for the move to Friday later this week.
- As for American Idol, its yearly return to its old Tuesday stomping ground didn't even beat CBS' NCIS pair by all that much, and it was down nearly a third from last year's Tuesday tryout (which got a 5.1 a week earlier on the calendar: 2/28/12).
- After finals, Smash got adjusted up, holding off the second episode of Do No Harm!!! (Though it was still a new low.) I have no further comment because I just don't know what NBC will do here.
FULL TABLE:
| Info | Show | Timeslot | True2 | ||||||
| Viewers | A18-49 | Last | LeLa | Rank | y2y | TLa | Ty2y | ||
| Celebrity Wife Swap | 4.14 | 1.5 | -38% | n/a | 2/2 | n/a | -38% | +7% | 1.58 |
| The Taste | 3.19 | 1.2 | -14% | -38% | 7/7 | n/a | -14% | -20% | 1.33 |
| Body of Proof | 6.59 | 1.3 | +8% | -14% | 1/3 | n/a | +4% | +44% | 1.57 |
| NCIS | 20.81 | 3.4 | +0% | n/a | 9/17 | n/a | +0% | +42% | 3.39 |
| NCIS: Los Angeles | 16.24 | 2.8 | -3% | +0% | 10/17 | n/a | -5% | +47% | 2.55 |
| Golden Boy | 9.40 | 1.6 | -11% | -3% | 2/2 | n/a | -11% | +14% | 1.61 |
| Off Their Rockers (R) | 3.56 | 1.0 | -23% | -44% | 1.02 | ||||
| Off Their Rockers | 3.56 | 1.1 | -15% | -23% | 13/13 | n/a | -15% | -45% | 1.40 |
| Go On | 3.07 | 1.1 | +0% | -15% | 15/17 | n/a | +0% | -48% | 1.31 |
| The New Normal | 2.44 | 0.9 | -10% | +0% | 17/18 | n/a | -10% | -59% | 1.14 |
| Smash | 2.68 | 0.8 | -11% | -10% | 4/4 | -70% | -11% | +7% | 1.06 |
| American Idol Wed | 11.72 | 3.5 | -10% | n/a | 8/8 | -31% | +103% | +67% | 3.46 |
| Hart of Dixie | 1.50 | 0.6 | +0% | n/a | 2/17 | n/a | -8% | -8% | 0.66 |
| Beauty and the Beast (R) | 0.73 | 0.3 | +0% | -40% | 0.31 | ||||
KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
4 comments:
Almost anything other than Smash would do better. I'd yank Smash and plug in Chicago Fire reruns until The Voice returns when Hannibal would fill the 10 pm slot.
And if Celebrity Wife Swap pulled the mid-1's on Thursday, it'd still be a victory compared to the low-1's ABC's more expensive scripted dramas were pulling. But I doubt even that will happen since it'll also be against The Big Bang Theory.
I refuse to accept that they're going to strand Hannibal on Thursday when there's a perfectly good Tuesday spot that's being wasted. Surely Greenblatt isn't so loyal to Smash that he's going to throw common sense out the window...
OMG, Bluesday!
Every week, I am surprised at the depths NBC plumbs to. I did not think it was possible for a Big Four network to average below a 1.0 18-49 rating for the night, but unless they pull Smash for something that can hit a 1.0 next week, it's going to keep happening until May.
Another week, another big drop for Idol. They're not even halfway through, and they are at X Factor level. We could see 2s before the finale.
Agree with this 100%. I would do The Voice/Grimm/Hannibal or The Voice/Hannibal/Grimm (I prefer the former as Hannibal is probably better suited for 10pm). It would be crazy to leave Smash there
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