Spotted Ratings, Sunday 3/10/13

WHAT MATTERS:

• The good news for ABC: Revenge finally stopped the bleeding and rallied a bit from its first post-event season airing two weeks ago. The bad: Red Widow, which looked pretty close to hopeless on premiere night last week, dropped 27% and is now pretty much fully hopeless.

• ABC also got a small uptick from Once Upon a Time, and it may have been even more if not for daylight saving setting in, but it did manage to stay even. Overall, the DST effect wasn't felt too much, as The Amazing Race only dropped a tick and the early-evening Fox animation was pretty steady with the week-ago offerings.

• Following last week's disaster of a Celebrity Apprentice premiere, it actually grew a tick in week two, which is a much better trend than last year when it took a huge tumble in the post-premiere weeks. It looks like yet another example of what has been an extraordinarily common trend among returnees this season: bad premiere, but better-than-usual post-premiere hold. 

• The Walking Dead (5.7) on AMC again won the week, broadcast and cable. History saw significant drops from The Bible (2.5) and Vikings (1.3), but they remained pretty strong.

FULL TABLE:

Info			Show				Timeslot		True2
	Viewers	A18-49	Last	LeLa	Rank	y2y	TLa	Ty2y
America's Funniest Home Videos	6.31	1.4	-18%	n/a	9/16	+0%	-18%	+4%	1.43
Once Upon a Time	7.64	2.3	+5%	-18%	14/16	-21%	+2%	-21%	2.25
Revenge	6.96	2.0	+11%	-4%	11/15	n/a	+29%	-22%	1.70
Red Widow	5.31	1.1	-27%	-9%	2/2	n/a	-21%	-52%	1.09
60 Minutes	11.58	1.6	+0%	n/a	14/20	-6%	-3%	-6%	1.62
The Amazing Race	9.27	2.4	-4%	+0%	3/4	-17%	-4%	-16%	2.30
The Good Wife	9.21	1.5	-6%	-4%	14/16	-12%	-6%	-14%	1.27
The Mentalist	9.52	1.7	+13%	-6%	10/16	-26%	+10%	-21%	1.72
Celebrity Apprentice (R)	2.52	0.8					-24%	-20%	0.81
Celebrity Apprentice	5.04	1.8	+6%	-38%	1/2	-10%	+9%	-12%	1.79
Bob's Burgers (R)	2.07	0.9					-36%	-31%	0.94
American Dad!	3.27	1.6	-16%	-63%	13/13	-27%	+0%	+0%	1.78
The Simpsons	4.85	2.2	+0%	+0%	11/15	-4%	+0%	-4%	2.13
The Cleveland Show	4.04	1.8	+0%	+0%	4/13	+13%	+0%	-5%	1.68
Family Guy	5.27	2.7	+13%	+0%	8/15	-4%	+42%	-4%	2.34
Bob's Burgers	3.85	1.8	+6%	+42%	9/16	-5%	+6%	-18%	1.46

KEY (click to expand)

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.