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Friday, March 1, 2013

Early March 2013 Best Case/Worst Case


The spring premieres are much less structured than early fall or even early winter, so after much deliberation I decided to simply spread out the spring Best Case/Worst Case posts and keep all the coverage relatively close to the premiere dates. (Really, I'm just holding out hope that NBC moves Hannibal.) So there will be one post today, one in mid-March and one at the beginning of April. Since spring has lots of repeats and less structure, I'm not doing the bigger picture "The Basics" stuff. Just keeping this to a look at the individual shows.




Image Red Widow (NEW!) Slot Average
1.90
Slot Orig Avg
Premieres Sunday, March 3 1.35
Best Case: Last season, the spring Sunday 10/9c offering (GCB) was a better fit and ended up stronger than the fall offering (Pan Am). Red Widow, similarly, is a better fit (and stronger show) than 666 Park Ave. Holds basically all of Revenge at 1.90 and gets renewed.

Worst Case:
Revenge is bleeding, and it'll keep bleeding, so even managing 666 Park numbers is a stretch. 1.20 and dunzo.

Likeliest:
I actually buy the Pan Am/GCB parallel somewhat. 666 Park Ave (like Pan Am) was the riskier proposition, but Red Widow (like GCB) is more in the network's wheelhouse. It wasn't quite enough for GCB, but it was certainly a close call. I think that's about where Red Widow ends up too. 1.65.
Occupants
666 Park Ave
1.51 1.30


Image Celebrity Apprentice Slot Average
Premieres Sunday, March 3 5.81
Best Case: Presumed dead franchises like The Bachelor and The Biggest Loser have had pretty solid winters. Celebrity Apprentice is also able to stop the bleeding. 2.02.

Worst Case:
All-star seasons have struggled lately, this show was already fading fast, and the Donald's Twitter antics during election season were a turn-off. Down another 26% to 1.50, but sadly that may still not be enough to end this thing, since it's on NBC.

Likeliest:
I suck at taking the public's temperature with reality shows. I have no idea if this is a Bachelor/Biggest Loser situation or if it's just in complete meltdown mode. So I'm hedging and expecting to miss big time: -13% to a 1.76.
Slot Orig Avg
3.05
2.02Occupants
Sports: Sunday Night Football
y2y Label
-28% marginal8.13 7.18
True2 Sitch
1.98 +2%
2011-12 Slot
Sunday 9:00


Image Fashion Star Slot Average
Premieres Friday, March 8 1.33
Best Case: With Kitchen Nighmares weak and Undercover Boss mostly in reruns, I guess maybe this show can eke out a low-1's demo? 1.11.

Worst Case:
It got a 1.3 in its one airing without a decent lead-in, and that was on a Tuesday. 10 months later, what little audience there was won't be showing up on a Friday. A The Job-esque 0.70.

Likeliest:
Like Fashion Star, season one of Touch got a late-season airing without its big lead-in, scored a 1.3, and has translated that to about a 0.7 in season two on Friday. Maybe unscripted is a bit better fit on Friday, but certainly not by much. 0.80 and done for.
Slot Orig Avg
1.31
1.56Occupants
Dateline Fri
y2y Label
flop1.25 1.48
True2 Sitch
1.43 +9%
2011-12 Slot
Tuesday 10:00


Image Hell's Kitchen Slot Average
Premieres Tuesday, March 12 1.38
Best Case: Hell's Kitchen has always made the regular season transition better than most of the summer franchises, it was hot last summer, and it has a head start on the return of The Voice. Nearly holds its summer numbers at a 2.50.

Worst Case:
It's up against NCIS and two reality programs, and the other Ramsay show Kitchen Nightmares is having a very weak season. Sheds about as much as Kitchen Nightmares to a 1.85.

Likeliest:
It's not like this show is totally unused to facing reality competition, since that's pretty much all there is in the summer. With The Voice around, I'm guessing it'll be below what it did in the summer, but it should still lift up Fox Tuesday considerably. 2.20.
Slot Orig Avg
1.55
2.58Occupants
Raising Hope
y2y Label
-3% solid1.62 1.59
Ben and Kate
True2 Sitch
2.77 -7%1.34 1.31
2011-12 Slot
Mon/Tue 8:00 (summer)

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