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Monday, February 11, 2013

War of 18-49 Update, Dancing with the Stars (Fall 2012)


Let's take a look at the fall 2012 season (the fifteenth overall) of Dancing with the Stars on ABC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Monday 8:002.1 2.262.7 -31%102*solid detail
Tuesday 8:001.8 2.233.0 -27%101*solid

*- 2012-13 A18-49+ based on the season-to-date league average; will update at season's end based on final league average

Rating the Ratings: The rapid decline of Dancing with the Stars continued this fall, as an all-star season couldn't help the show make any inroads against musical competition The Voice. In fact, The Voice nearly doubled up DWTS head-to-head. And it looks almost certain that this season will be outrated by The Bachelor, the show that's supposed to just fill in for DWTS during the winter months. It's worth wondering what Dancing would be if it could only get away from The Voice, and if the spring season can't do any better, we may get to find out. It's hard to imagine ABC not doing something drastic to try to stop the bleeding pretty soon. Grade: D.

Here's the now updated War of 18-49 post for Dancing with the Stars.

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