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Wednesday, February 27, 2013

Spotted Ratings, Tuesday 2/26/13


WHAT MATTERS:
  • Broadcast TV's case of the Tuesdays continued, as CBS rounded out a rather shockingly weak season of new shows with the premiere of Golden Boy. This was significantly behind what we think of as a strong CBS 10:00 show, and it barely held over 60% of NCIS: Los Angeles. It was noticeably ahead of recent episodes of Vegas, but probably not noticeably enough to keep the show on Tuesday beyond next week. In a world of scheduling inertia, it likely needs to build next week to get CBS to change its mind. The odds are against that, and a typical week two drop would put it right at Vegas levels.
  • The best showing on Tuesday came from ABC's Celebrity Wife Swap, which returned above all of the five-episode run from last winter. But it was of no help to The Taste, which fell to a new low in its move to 9/8c. Body of Proof held on in week two despite a much weaker lead-in, so I guess that's something?
  • Cult also held last week's weak premiere audience in week two (and was ever-so-slightly down in viewers).

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Celebrity Wife Swap 7.05 2.4 n/an/a 1/1 +4% +50% +26% 2.50
The Taste 4.11 1.4 -13%n/a 6/6 n/a -46% -3% 1.38
Body of Proof 6.37 1.2 +0%-46% 1/2 -14% -4% -11% 1.34
NCIS 20.69 3.4 -3%n/a 9/16 -3% -3% -1% 3.43
NCIS: Los Angeles 17.02 2.9 +7%-3% 8/16 -6% +7% -8% 2.67
Golden Boy 10.56 1.8 n/an/a 1/1 n/a +20% -5% 1.68
Off Their Rockers 4.51 1.3 -7%n/a 10/11 n/a +0% -32% 1.31
Off Their Rockers 4.35 1.3 +0%n/a 10/12 n/a -7% -32% 1.58
Go On 3.17 1.1 +0%-7% 15/16 n/a +0% -45% 1.27
The New Normal 2.62 1.0 +11%+0% 16/17 n/a +11% -55% 1.25
Smash 3.04 0.9 +0%+11% 2/3 -61% +6% -54% 1.10
Raising Hope 3.53 1.5 +0%n/a 15/19 n/a +0% -69% 1.50
Raising Hope 3.12 1.4 -7%n/a 19/20 n/a +17% -74% 1.65
New Girl 4.29 2.3 +5%+17% 8/18 n/a +5% -56% 2.43
The Mindy Project 3.26 1.7 +6%+5% 5/16 n/a +6% -67% 1.72
Hart of Dixie 1.38 0.6 +20%n/a 2/16 +20% +20% +140% 0.66
Cult 0.82 0.3 +0%+20% 1/2 n/a +0% -33% 0.31

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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