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Thursday, February 21, 2013

Spotted Ratings, Tuesday 2/19/13


WHAT MATTERS:
  • It was yet another Terrible Tuesday on network TV, particularly in the 10:00 hour. Despite Smash taking a large post-premiere drop and Vegas remaining one of CBS' weakest offerings, Body of Proof was not able to attract any real demo interest in its third season premiere, and was down nearly half from the season two premiere. The show had 82% viewership retention and 46% demo retention from another special Tuesday The Bachelor. That's incompatibility, kids!
  • 9:00 was nearly as bad, with NCIS: Los Angeles and New Girl and The Mindy Project all down double digits and Go On and The New Normal somehow finding even more new depths. As for the CW's Cult (0.3), well... I guess it's a lesson not to overthink terrible scheduling. Would've been interesting to see what it would've done after The Vampire Diaries, but the end result probably would have been the same. Clearly there was almost nobody willfully showing up here.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Taste 4.76 1.6 +7%n/a 3/5 n/a +3% -18% 1.67
The Bachelor 8.11 2.6 -13%n/a 4/9 +4% +117% +53% 2.63
Body of Proof 6.75 1.2 n/an/a 1/1 -45% +20% -17% 0.93
NCIS 21.08 3.5 -5%n/a 7/15 -3% +141% -4% 3.46
NCIS: Los Angeles 16.27 2.7 -13%-5% 13/15 +0% +145% -2% 2.38
Vegas 9.52 1.5 +0%-13% 13/15 n/a +50% -25% 1.16
Off Their Rockers 4.64 1.3 -13%n/a 9/9 n/a +18% -41% 1.31
Off Their Rockers 4.64 1.4 +8%n/a 8/10 n/a +8% -36% 1.64
Go On 3.30 1.1 -15%-7% 15/15 n/a -27% -50% 1.25
The New Normal 2.80 0.9 -18%-15% 16/16 n/a -47% -63% 1.10
Smash 3.29 0.9 -25%-36% 2/2 -61% -28% -49% 0.99
Raising Hope 3.65 1.5 +0%n/a 15/18 -29% +36% -50% 1.57
New Girl 4.31 2.2 -15%+0% 10/17 -27% +175% -27% 2.31
The Mindy Project 3.05 1.6 -16%-15% 6/15 n/a +100% -24% 1.55
Hart of Dixie 1.37 0.5 -17%n/a 9/15 -17% +25% +67% 0.55
Cult 0.86 0.3 n/an/a 1/1 n/a -45% -40% 0.32

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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