Spotted Ratings, Friday 2/8/13: Choke Job

WHAT MATTERS:

• I've mentioned earlier in the season that CBS had ample opportunity to give midseasoner The Job a better launching pad than starting it at 8/7c on a Friday. Their failure to do so probably didn't bode well. But I was still surprised The Job couldn't even manage Made in Jersey premiere or repeat Undercover Boss numbers. I didn't think that was a huge ask considering it had multiple Super Bowl promos five days ago. Another "two-and-through" situation seems very possible here. The consolation is that, unlike Made In Jersey, it didn't appear to much hurt the rest of the CBS evening; perhaps the end of the CSI crossover on CSI: NY helped with that.

• The two-hour return of Touch on Fox was at more as-expected levels of floppage; it was of course a mere shadow of its post-American Idol level from last spring. It was about equal to the fall average of Fringe.

• Other 8/7c occupants may have benefited from CBS' struggles, though several shows went down a tick in finals, perhaps due to local pre-emptions for weather coverage. NBC's night-of-all-newsmagazines still had a rather decent start as the two-hour Dateline and the Friday premiere of Rock Center were near the high end.

FULL TABLE:

Info			Show				Timeslot		True2
	Viewers	A18-49	Last	LeLa	Rank	y2y	TLa	Ty2y
Last Man Standing	7.29	1.5	+7%	n/a	4/12	-38%	+7%	-17%	1.71
Malibu Country	6.13	1.3	+8%	+7%	9/12	n/a	+8%	-32%	1.42
Shark Tank	6.13	1.8	-5%	+8%	7/15	+0%	-3%	+20%	2.08
20/20	5.00	1.3	-13%	-5%	16/23	-7%	-13%	-4%	1.55
The Job	4.01	0.9	n/a	n/a	1/1	n/a	-53%	-28%	0.99
CSI: NY	9.57	1.6	+7%	-53%	1/15	-6%	+3%	-6%	1.94
Blue Bloods	11.24	1.5	+0%	+7%	2/14	-17%	+0%	-17%	1.85
Dateline Fri	6.89	1.4	+27%	n/a	4/21	-7%	+70%	-3%	1.55
Rock Center	5.31	1.2	+50%	+8%	3/17	+9%	+14%	-20%	1.50
Touch	3.94	1.1	n/a	n/a	1/1	-72%	+10%	-27%	1.21
Touch	3.60	0.9	-18%	n/a	2/2	n/a	+29%	-18%	1.14
Nikita	1.34	0.5	+25%	n/a	1/9	+0%	+25%	+0%	0.57
The Carrie Diaries (R)	0.63	0.3					+0%	-63%	0.34

KEY (click to expand)

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.