Tuesday, January 8, 2013

The Question, Tuesday 1/8/13: Will Cougar Go To Town on TBS?


Though ABC treated Cougar Town about as well as humanly possible in its first two seasons (airing it after Modern Family), they made up for it in spades in season three, throwing it to Tuesdays with hugely incompatible Last Man Standing. And Cougar Town, never much of a performer in its post-Modern days, was decidedly not up to the challenge on Tuesday. So ABC did away with it, and now Cougar Town finds a whole new kind of situation: cable network TBS. Will Cougar go to town on TBS? That's The Question for Tuesday, January 8, 2013.

Cougar Town Last Season
Recent TBS Premieres
1.8 (premiere, 2/14/12, -47% year-to-year)
1.41 (average, -45%)
1.2 (finale, 5/29/12, -40%)
1.27/1.12 (Men at Work, 5/24/12)
0.98/0.81 (Sullivan & Son, 7/19/12)
0.84 (Wedding Band, Saturday 11/10/12)

We always think about a move to cable meaning a show has to self-start in a worse situation. But that's not how it is on TBS, where they can (and have) put mid-1's The Big Bang Theory repeats before pretty much every original that makes the schedule. And they'll do that again tonight. So its lead-in probably won't be much/any worse than in its last ABC season, and it's almost certainly gotten a lot more promotion on TBS than down the ABC stretch run.

With that being said, I'm not seeing a The Game-style breakout here. We already know that Cougs' audience was limited in a very good situation, and the repeats aren't an integral part of the network's fabric the way they were for The Game on BET. So I see Cougar Town premiering tonight in the general vicinity of last season's average, and later dropping toward 1.0.

Over/Under: 1.35.

No entries accepted after 6:00am ET the morning after the date in the headline. If editing your pick, please leave a separate comment.

10 comments:

Spot said...

Lower, a 1.3. But this is very tough calling. I think it will get another season anyway. I am sooo looking forward to have it back, i love the show

Spot said...

I'm also gonna say lower with 1.3

Spot said...

Over. It's gotta do more than two tenths better than its ABC finale.

Spot said...

Under.

Spot said...

I'd say over, but if it was under, I woulnd't be surprised.


Either way, kudos to TBS for using The Big Bang Theory to launch four shows in the past year.

Spot said...

Under.

Spot said...

Under

Spot said...

Every fiber of my frame is screaming under. Except for the more fiendish, gin-nurtured malevolence that is inexplicably saying over. That said, I'm going w/ every other fiber of my frame on this one.


Under.

Spot said...

I'll go over at 1.5, simply because of pent-up demand...or something.

Spot said...

TBS did repeat the hell out of it this weekend. With no major sporting events on the air and the decidedly weak programming field, I think it has a shot. Over.

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