Saturday, January 5, 2013

Spotted Ratings, Friday 1/4/13


WHAT MATTERS:
  • We began 2013 with three uncompetitive weekdays. Suddenly, now that the weekend's here, things get hyper-competitive! The big game-changer on the night was Fox's Cotton Bowl, which was up a massive 40% year-to-year. It's not part of the more prestigious Bowl Championship Series, but the matchup (Oklahoma vs. Texas A&M and its Heisman Trophy-winning quarterback) was better than most of the BCS games, so it got nearly BCS-esque ratings.
  • The largely original lineups on the rest of the big four almost uniformly fell in the one- to two-tenths range from their last pre-holiday airings. The exception was Malibu Country, down a more brutal three tenths

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Man Standing 6.63 1.4 -7%n/a 6/8 -42% +17% +0% 1.76
Malibu Country 5.96 1.2 -20%-7% 8/8 n/a -20% -14% 1.54
Shark Tank 6.42 1.8 +0%n/a 5/12 n/a +89% +13% 2.23
20/20 4.79 1.4 -13%+50% 8/17 +8% +56% +8% 1.60
Undercover Boss 7.55 1.5 -6%n/a 5/6 n/a +30% +0% 1.87
CSI: NY 9.13 1.4 -7%-6% 5/11 -22% +33% -22% 1.70
Blue Bloods 10.18 1.3 -7%-7% 7/10 -28% +37% -26% 1.58
Go On (R) 2.26 0.6 -25% -40% 0.77
Go On (R) 1.89 0.6 -14% -33% 0.97
Dateline Fri 5.67 1.5 +88%-25% 3/15 +7% -10% +50% 1.92
Cotton Bowl 11.94 3.5 n/an/a 1/1 +40% +324% +59% 4.32
Nikita (R) 0.90 0.3 +50% -45% 0.39
Arrow (R) 1.09 0.3 +20% -63% 0.42

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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