SpotVault - Take It All (NBC) - 2012-13

Take It All

December 10-17 on NBC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	12/10/2012	9:00	1:00	7.12	2.2	5	38.7	14.7	4.0	1.91	+15%
2	Tu	12/11/2012	9:00	1:00	7.18	2.2	6	35.8	8.2	3.8	1.79	+23%
3	We	12/12/2012	9:00	1:00	3.40	1.1	3	34.7	10.9	1.0	1.39	-21%
4	Th	12/13/2012	9:00	1:00	3.93	1.2	3	34.3	11.7	1.1	1.53	-22%
5	Fr	12/14/2012	9:00	1:00	4.79	1.1	3	30.6	5.5	0.9	1.44	-24%
6	Mo	12/17/2012	10:00	1:00	4.53	1.5	4	32.8	12.2	2.2	1.71	-12%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					5.16	1.55		38%			1.63	-5%

2012-13 Encore Ratings

Coming soon...

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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