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Wednesday, November 14, 2012

The Question, Wednesday 11/14/12: Is NBC Wednesday Getting a Whit Knight?


For the second straight season, NBC had an obvious pairing with sitcom Whitney that for some reason they ignored in the fall. Tonight, for the second straight season, they're bringing that pair together later in the season as Whitney returns at 8/7c to lead into the network's other multicamera comedy Guys with Kids. Is NBC Wednesday getting a "Whit" knight? That's The Question for Wednesday, November 14, 2012.

Whitney in 2011-12 NBC Wednesday 8/7c This Fall
3.3/1.87/1.6 (premiere/average/finale)
2.20 average at 9:30 in fall 2011 (3.17 average Office lead-in)
1.59 average at 8:00 in winter 2012
1.4 -> 1.3 -> 1.1 -> 1.1 -> 1.2
--Animal Practice at 8/7c
1.6 (x 2) -> 1.4 (x 3) -> 1.3
--Guys with Kids at 8:30/7:30c

Whitney ended last season on a decent note relative to its previous results. It was one of the very few 8:00 shows that didn't really seem to get hit by daylight saving time last spring, maintaining its 1.6 level in each of its last couple weeks in late March. And the current NBC lineup at the very least seems more attractive than the Rock Center and Bent-filled March Wednesday lineups in which Whit was managing a 1.6. The show got a decent 2.0 in its last heavily-promoted 8/7c premiere in January (though that was against much less competition). All told, it should have a decent shot to bounce up from what it was getting at the end of last season.

Whitney Over/Under: 1.75.

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