SpotVault - Whitney (NBC) - 2012-13 Ratings

Whitney

Wednesdays, 8/7c, NBC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	11/14/2012	8:00	0:30	4.22	1.4	4	32.8	10.2	n/a	1.30	+7%
2	We	11/21/2012	8:00	0:30	3.94	1.1	4	28.6	8.0	n/a	1.21	-9%
3	We	12/5/2012	8:00	0:30	3.92	1.3	4	33.6	10.1	n/a	1.35	-4%
4	We	12/12/2012	8:00	0:30	3.77	1.4	4	32.7	9.5	n/a	1.49	-6%
5	We	1/2/2013	8:00	0:30	4.96	1.8	5	34.6	9.5	n/a	1.72	+5%
6	We	1/9/2013	8:00	0:30	4.11	1.4	4	34.1	7.5	n/a	1.30	+7%
7	We	1/30/2013	8:00	0:30	3.64	1.3	4	32.8	10.2	n/a	1.41	-8%
8	We	2/6/2013	8:00	0:30	3.56	1.2	4	33.0	9.6	n/a	1.27	-5%
9	We	2/13/2013	8:00	0:30	3.59	1.2	4	29.9	9.9	n/a	1.50	-20%
10	We	2/20/2013	8:00	0:30	3.14	1.1	3	32.4	10.4	n/a	1.23	-11%
11	We	2/27/2013	8:00	0:30	3.41	1.2	4	32.1	10.3	n/a	1.36	-12%
12	We	3/6/2013	8:00	0:30	3.83	1.3	4	34.0	9.2	n/a	1.29	+1%
13	We	3/13/2013	8:00	0:30	3.38	1.2	4	29.6	8.9	n/a	1.49	-19%
14	We	3/20/2013	8:00	0:30	3.13	1.0	3	30.3	8.8	n/a	1.20	-16%
15	We	3/27/2013	8:00	0:30	2.92	1.0	3	30.0	8.7	n/a	1.21	-18%
16	We	3/27/2013	8:30	0:30	2.88	1.0	3	30.2	9.1	1.0	1.40	-29%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					3.65	1.24		43%	-33%		1.36	-8%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	12/26/2012	8:00	0:30	3.43	0.9	3	32.4	4.5	n/a	0.85	+6%
2	We	1/16/2013	8:00	0:30	2.50	0.8	2	33.6	10.1	n/a	0.84	-5%
3	We	1/23/2013	8:00	0:30	2.56	0.8	2	34.9	10.5	n/a	0.80	+0%
4	We	3/6/2013	8:30	0:30	2.87	1.0	3	34.6	9.6	1.3	1.16	-14%
5	We	3/13/2013	8:30	0:30	2.45	0.8	3	31.6	9.1	1.2	1.06	-25%
6	We	3/20/2013	8:30	0:30	2.52	0.8	2	33.9	9.4	1.0	1.04	-23%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Ratings History

2011-12

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