SpotVault - Malibu Country (ABC) - 2012-13 Ratings

Malibu Country

Fridays, 8:30/7:30c, ABC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Fr	11/2/2012	8:30	0:30	9.13	2.3	8	30.3	6.9	2.0	2.22	+4%
2	Fr	11/9/2012	8:30	0:30	7.34	1.7	5	30.5	6.2	1.6	1.68	+1%
3	Fr	11/16/2012	8:30	0:30	6.68	1.4	4	31.2	5.7	1.4	1.37	+3%
4	Fr	11/23/2012	8:30	0:30	6.53	1.4	4	31.7	4.8	1.4	1.30	+8%
5	Fr	11/30/2012	8:30	0:30	6.31	1.5	5	30.2	5.6	1.6	1.48	+1%
6	Fr	12/7/2012	8:30	0:30	6.01	1.4	5	28.6	6.2	1.5	1.78	-21%
7	Fr	12/14/2012	8:30	0:30	6.42	1.5	5	27.6	5.7	1.5	1.97	-24%
8	Fr	1/4/2013	8:30	0:30	5.96	1.2	4	29.0	6.6	1.4	1.54	-22%
9	Fr	1/11/2013	8:30	0:30	6.10	1.4	4	30.3	5.3	1.5	1.61	-13%
10	Fr	1/18/2013	8:30	0:30	5.88	1.2	4	31.2	5.7	1.3	1.40	-14%
11	Fr	2/1/2013	8:30	0:30	5.99	1.2	4	29.1	5.4	1.4	1.49	-19%
12	Fr	2/8/2013	8:30	0:30	6.13	1.3	4	31.5	5.1	1.5	1.42	-8%
13	Fr	2/15/2013	8:30	0:30	5.78	1.2	4	29.2	4.5	1.4	1.45	-17%
14	Fr	2/22/2013	8:30	0:30	5.11	1.1	3	31.4	5.4	1.3	1.27	-14%
15	Fr	3/1/2013	8:30	0:30	6.15	1.4	5	28.0	5.2	1.5	1.78	-21%
16	Fr	3/8/2013	8:30	0:30	5.92	1.3	4	30.4	5.0	1.5	1.48	-12%
17	Fr	3/15/2013	8:30	0:30	5.60	1.1	4	27.4	4.5	1.4	1.44	-24%
18	Fr	3/22/2013	8:30	0:30	7.04	1.4	5	28.6	4.1	1.6	1.66	-16%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					6.34	1.39		28%			1.57	-12%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Fr	12/21/2012	8:30	0:30	3.77	0.8	3	24.8	3.8	0.9	1.28	-37%
2	Fr	1/25/2013	8:30	0:30	4.14	0.8	2	34.7	4.9	0.9	0.94	-15%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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