Spotted Ratings, Wednesday 11/7/12

WHAT MATTERS:

• NBC brought The Voice into the Wednesday mix and grew by over 100% vs. the typical Wednesday 8:00 to 10:00 results. But the special night and the X Factor competition meant this was still a much weaker Voice than the one we usually see on Monday/Tuesday. The lead-in boost helped Chicago Fire become the first new show this season to exceed its series premiere results, and it did so by a decent amount. It did basically what I expected even though The Voice was a tad weaker than expected. Given the same big lead-in, it's about what we thought it was; no Revolution, but probably stronger than something like the later eps of Smash. Now we'll see if this helps at all when SVU is the lead-in.

• Despite the added competition, most other shows were even to up vs. last week's Halloween numbers and very close to even with the last "normal" Wednesday two weeks ago. ABC looked particularly good with The Middle up for its fourth straight episode and The Neighbors and Suburgatory beating any previous results in their timeslots this season. Nashville got back to its pre-Halloween level and (like fellow 10/9c newbie Chicago Fire) now probably looks pretty safe for some kind of extension.

FULL TABLE:

Info			Show				Timeslot		True2
	Viewers	A18-49	Last	LeLa	Rank	y2y	TLa	Ty2y
The Middle	9.04	2.7	+4%	n/a	2/6	n/a	+0%	-10%	2.34
The Neighbors	6.87	2.1	+11%	+0%	2/7	n/a	+11%	-32%	1.85
Modern Family	12.43	4.8	+14%	+11%	4/7	n/a	+14%	-16%	4.26
Suburgatory	7.55	2.9	+21%	+14%	1/4	n/a	+21%	-15%	2.22
Nashville	6.07	2.0	+11%	+21%	2/5	n/a	+14%	-33%	1.56
Survivor	10.31	2.8	+12%	n/a	4/8	-13%	+14%	-22%	2.81
Criminal Minds	12.09	3.0	+3%	+12%	4/6	-12%	+3%	-19%	2.70
CSI	10.33	2.3	-4%	+3%	5/6	-8%	-2%	-16%	1.78
The Voice Tue	10.47	3.8	-17%	n/a	8/9	n/a	+162%	+187%	3.63
Chicago Fire	7.03	2.2	+38%	+124%	1/5	n/a	+42%	+10%	1.58
The X Factor Wed	7.03	2.6	-4%	n/a	7/9	-32%	-1%	-35%	2.63
Arrow	3.75	1.3	+30%	n/a	1/5	n/a	+37%	+225%	1.31
Supernatural	2.32	1.0	+25%	+30%	1/6	+25%	+25%	+18%	0.88

KEY (click to expand)

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.