- We'll probably get official numbers on the week-to-week HUT declines on Halloween from a network press release, but my estimates suggest there were about 7 or 8% fewer adults 18-49 watching TV than last Wednesday, and as expected the drop was more than that early in the evening and less later. (EDIT: A network press release said adults 18-49 usage was -7% from last Wednesday.)
- As is holiday tradition, you drop more the younger/family-friendlier you skew. Fox's The X Factor only barely did better than its recent erratically-scheduled episodes and was down a whooping 26% from its last "normal" Wednesday episode. The last-minute scheduling following a short World Series may have also hurt. Regular shows on ABC and NBC were all down in the general 10% vicinity, but ABC had good news at 8/7c as the yearly special It's the Great Pumpkin, Charlie Brown (2.7) was up noticeably from last year. And the oldest-skewing shows of the evening, Criminal Minds and CSI were least hit.
FULL TABLE:
| Info | Show | Timeslot | True2 | ||||||
| Viewers | A18-49 | Last | LeLa | Rank | y2y | TLa | Ty2y | ||
| It's the Great Pumpkin, Charlie Brown | 7.99 | 2.7 | +17% | +4% | -16% | 2.68 | |||
| The Neighbors | 5.78 | 1.9 | -5% | +4% | 4/6 | n/a | -5% | -44% | 1.79 |
| Modern Family | 10.62 | 4.2 | -14% | -5% | 6/6 | -26% | -16% | -7% | 4.17 |
| Suburgatory | 6.32 | 2.4 | -11% | -14% | 3/3 | -23% | -11% | -31% | 1.97 |
| Nashville | 5.74 | 1.8 | -10% | -11% | 4/4 | n/a | -12% | -33% | 1.56 |
| Survivor | 9.83 | 2.5 | -11% | n/a | 7/7 | -31% | -12% | -29% | 2.79 |
| Criminal Minds | 11.99 | 2.9 | -6% | -11% | 5/5 | -22% | -5% | +4% | 2.82 |
| CSI | 10.91 | 2.4 | +0% | -6% | 3/5 | -11% | +2% | +23% | 2.00 |
| 30 Rock | 3.38 | 1.1 | -8% | n/a | 5/5 | n/a | -8% | +0% | 1.45 |
| Guys with Kids | 3.62 | 1.3 | -7% | -8% | 7/7 | n/a | -7% | +18% | 1.48 |
| Law and Order: SVU | 6.05 | 1.7 | -11% | -7% | 4/5 | -15% | -8% | +127% | 1.84 |
| Chicago Fire | 5.62 | 1.6 | -11% | -11% | 3/4 | n/a | -14% | +100% | 1.49 |
| The X Factor Wed | 7.60 | 2.7 | +17% | n/a | 6/8 | -33% | -23% | +300% | 2.93 |
| Arrow | 3.05 | 1.0 | -9% | n/a | 4/4 | n/a | -9% | +150% | 1.13 |
| Supernatural | 1.78 | 0.8 | +14% | -9% | 3/5 | +14% | +7% | -20% | 0.77 |
KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
2 comments:
I'm surprised that The Neighbors, a show with a tailor-made Halloween premise, hit a series low with a larger lead-in in Charlie Brown. Not saying that I like the show but that I thought it could have gone up a tenth from last week.
spot, you gotta report this one for spam like I had to
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