It's go time, CW. This week they have what feels like a very high-stakes premiere on Wednesday (Arrow), then they trot out their latest post-Vampire Diaries attempt on Thursday (Beauty and the Beast). While the returns of Hart of Dixie and Supernatural last week went all right, that was kind of expected; Hart of Dixie is a young program that may have picked up some audience over the summer, while Supernatural was moving from Friday to Wednesday and facing a simulcast on the big four. If it's gonna be another brutal season on the CW, the first big warning sign probably comes tonight, when the CW goes with low-rated veterans 90210 and Gossip Girl. Does the CW's big week begin weak? That's The Question for Tuesday, October 8, 2012.
| 90210 Premieres/Averages/Finales | Gossip Girl Premieres/Averages/Finales |
2.6/1.42/1.1 (2008-09) 1.2/0.95/0.8 (2009-10) 0.9/0.87/0.8 (2010-11) 0.9/0.70/0.5 (2011-12) | 1.6/1.22/1.4 (2007-08) 1.7/1.40/1.1 (2008-09) 1.4/1.09/1.1 (2009-10) 1.0/0.86/0.7 (2010-11) 0.7/0.59/0.6 (2011-12) |
The Gossip Girl finale ended up outrating the 90210 finale after 90210 was consistently stronger (or less weak) for pretty much the whole season. The 0.5 finale for the Zip on 5/15/12 was the first 0.5 in the history of the series. You can say that means it'll continue to melt down, or you can say that means it'll probably get back to a more typical 0.6. While Gossip Girl had a 0.6 for the finale, 0.5 was the usual number starting in mid-February.
Over/Under: 1.15 for 90210 18-49 rating PLUS Gossip Girl 18-49 rating.
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