SpotVault - American Dad! (Fox) - 2012-13 Ratings

American Dad!

Sundays, 9:30/8:30c, Fox

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Su	9/30/2012	9:30	0:30	5.25	2.5	6	39.2	17.0	3.3	2.08	+20%
2	Su	10/7/2012	9:30	0:30	5.18	2.6	6	39.0	14.8	3.5	2.01	+29%
3	Su	11/4/2012	9:30	0:30	3.99	1.8	4	40.4	14.9	2.5	1.46	+24%
4	Su	11/18/2012	9:30	0:30	4.21	2.1	5	39.7	15.5	2.6	1.75	+20%
5	Su	12/2/2012	9:30	0:30	4.25	2.1	5	40.7	14.1	2.0	1.74	+21%
6	Su	12/9/2012	9:30	0:30	4.67	2.3	5	39.9	14.7	2.8	2.12	+9%
7	Su	12/23/2012	9:30	0:30	4.21	2.0	6	31.2	11.5	2.5	2.50	-20%
8	Su	1/6/2013	9:33	0:30	5.65	2.8	7	38.9	10.2	3.6	2.15	+30%
9	Su	1/13/2013	9:30	0:30	4.82	2.4	5	39.3	12.8	3.2	2.05	+17%
10	Su	1/27/2013	9:30	0:30	4.27	2.2	5	37.1	9.3	2.9	1.90	+16%
11	Su	2/10/2013	9:30	0:30	3.88	2.0	5	40.6	15.4	2.5	1.89	+6%
12	Su	2/17/2013	9:30	0:30	4.15	1.9	5	38.9	6.8	2.4	1.49	+27%
13	Su	3/10/2013	7:30	0:30	3.27	1.6	5	31.4	5.3	0.9	1.78	-10%
14	Su	3/24/2013	9:30	0:30	4.53	2.3	5	39.8	7.8	2.6	1.75	+32%
15	Su	4/14/2013	9:30	0:30	4.23	2.1	5	38.2	7.1	2.5	1.69	+25%
16	Su	4/21/2013	9:30	0:30	3.81	1.8	5	33.8	6.6	1.8	1.88	-4%
17	Su	4/28/2013	9:30	0:30	4.03	1.9	5	36.5	7.2	2.6	1.62	+17%
18	Su	5/5/2013	9:55	0:30	5.00	2.3	6	33.6	7.8	2.2	2.38	-3%
19	Su	5/12/2013	9:30	0:30	4.01	1.9	5	36.6	8.0	2.4	1.70	+12%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					4.39	2.14		62%	-6%		1.89	+13%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Su	12/16/2012	9:55	0:30	3.46	1.5	4	38.4	17.5	1.5	1.84	-19%
2	Su	12/30/2012	9:30	0:30	3.18	1.5	4	36.0	13.7	1.8	1.75	-14%
3	Su	1/20/2013	9:30	0:30	3.42	1.6	4	41.2	22.3	1.6	1.98	-19%
4	Su	2/3/2013	9:30	0:30	1.77	0.8	1	51.9	44.4	0.9	1.51	-47%
5	Su	2/24/2013	9:30	0:30	2.74	1.3	3	41.7	16.8	1.5	1.45	-10%
6	Su	3/31/2013	9:30	0:30	3.07	1.3	3	41.3	6.3	1.3	1.17	+11%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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