- The CW certainly proved they can still open a show, but Arrow was not quite the massive smash in younger demos that appeared possible based on early metered-market household numbers. It had about four million viewers, a 1.3 A18-49, and a 1.1 A18-34 number. Those numbers get worse the younger you go. It is a fantastic start by current CW standards, and a bit better than I expected; my pick was 1.2, but I set the over/under lower because it seemed like most people were going lower. It's not necessarily a big game-changer, but I'm sure the network will happily take it. The show also helped Supernatural take a noticeable week-to-week upswing; I guess having a 333% bigger lead-in is a good thing.
- The other point of huge interest was the 10/9c drama battle. Chicago Fire did exactly what I expected, holding onto its Law and Order: SVU lead-in (1.8 overall, 1.9 in the 9:30 half-hour) and going just south of 2.0. Nothing special, but potentially workable on scripted-challenged NBC. Nashville of course rode its three-point lead-in advantage to an easy demo win in the head-to-head battle, but I expected a little better, and it dropped noticeably at the half (3.0 -> 2.5). This matchup should tighten up once Suburgatory takes over at 9:30 on ABC, and a rising CSI has a good shot to finish first by next week.
- As first reported here, last week's debate situation was a boon to NBC, where Animal Practice and Guys with Kids each dropped by two tenths with no debate, and a bane to ABC, where The Middle and The Neighbors rallied a bit with Modern Family (4.7 at 9:00, 4.9 at 9:30) back in the mix.
FULL TABLE:
| Info | Show | Timeslot | True2 | ||||||
| Viewers | A18-49 | Last | LeLa | Rank | y2y | TLa | Ty2y | ||
| The Middle | 7.90 | 2.4 | +9% | n/a | 2/3 | -14% | +9% | -14% | 2.18 |
| The Neighbors | 6.39 | 2.0 | +5% | +9% | 2/3 | n/a | +5% | -35% | 1.84 |
| Modern Family | 12.08 | 4.8 | -13% | -31% | 2/2 | -16% | +60% | -16% | 4.70 |
| Modern Family | 12.31 | 4.9 | +2% | +140% | 2/3 | -14% | +63% | +75% | 4.55 |
| Nashville | 8.93 | 2.8 | n/a | n/a | 1/1 | n/a | +2% | +17% | 2.02 |
| Survivor | 9.82 | 2.8 | -7% | n/a | 4/4 | -10% | -7% | -11% | 2.60 |
| Criminal Minds | 11.49 | 3.0 | -3% | -10% | 2/2 | -21% | +0% | -21% | 3.02 |
| CSI | 10.70 | 2.6 | +4% | -3% | 1/2 | -10% | +2% | -12% | 2.15 |
| Animal Practice | 3.80 | 1.1 | -15% | n/a | 3/3 | n/a | -15% | -52% | 1.03 |
| Guys with Kids | 4.19 | 1.4 | -13% | -15% | 4/4 | n/a | -13% | +40% | 1.51 |
| Law and Order: SVU | 6.24 | 1.8 | -14% | -13% | 2/2 | -14% | -40% | +44% | 2.01 |
| Chicago Fire | 6.61 | 1.9 | n/a | n/a | 1/1 | n/a | -34% | -12% | 1.74 |
| The X Factor Wed | 9.56 | 3.5 | +0% | n/a | 2/5 | -15% | +8% | -2% | 3.42 |
| Arrow | 4.14 | 1.3 | n/a | n/a | 1/1 | n/a | +333% | +271% | 1.27 |
| Supernatural | 2.51 | 1.0 | +25% | +333% | 1/2 | +43% | +25% | +25% | 0.97 |
KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
2 comments:
I really liked Arrow's premiere, and after seeing it I was tempted to change to over, but didn't. I just was more wary of The CW's promotional effort than the show itself. I didn't know if the channel lost their male audience for good. Plus, like most others, I was spooked by the super-low numbers the first couple of days.
As for the Battle of the 10 PM dramas, I have to say that Chicago Fire basically met expectations. There's only so much you can do with a comparatively weak lead-in. Growing from SVU is a good start, but it still needs to get into the 2s and stay there to really have a chance.
As for Nashville, I seem to be in the minority, but debuting below 3.0 is a fairly big disappointment. The huge drop halfway isn't exactly encouraging, either.
If Nashville's half hours had been a 2.9 and a 2.7, I would call its 2.8 a moderate success. But that huge drop could be a major problem.
Post a Comment