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Sunday, October 14, 2012

Spotted Ratings, Thursday 10/11/12


WHAT MATTERS:
  • All the 8:00 shows on the big four were down week-to-week on an atypical debate night. The size of those drops varied but was around 10% on average. The only one that might mean something is the brutal three-tenths drop from week three of Last Resort, but I can't rule out a bit of a rally when things are somewhat back to normal next week.
  • The CW ended up not dropping that much in finals, meaning they had a second straight really good night. The Vampire Diaries defied CW gravity and actually went up by a tick vs. last year's premiere, tied last season's high and also tied the two-years-ago premiere! The series premiere of Beauty and the Beast dropped by 25% from TVD, which was exactly as expected retention-wise. But since TVD exceeded my expectations by three or four ticks, BatB ended up looking pretty good. Score a victory for the CW's tactic of counter-programming the debates, but we'll have to see how the show deals with Grey's Anatomy and the rest of the 9/8c gang next week.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Resort 6.89 1.6 -16%n/a 3/3 n/a -16% +33% 1.58
ABC Debate Analysis 6.06 1.4 n/a -30% -26% 1.19
The Big Bang Theory 14.23 4.5 -8%n/a 3/3 +0% -8% +0% 4.20
Two and a Half Men 11.35 3.5 -3%-8% 2/3 -44% -3% +40% 3.02
CBS Debate Analysis 5.93 1.6 n/a -36% -38% 1.36
30 Rock 3.40 1.3 -7%n/a 2/2 n/a -7% -13% 1.56
Up All Night 2.88 1.1 -21%-7% 4/4 -52% -21% -45% 1.26
NBC Debate Analysis 6.70 2.0 n/a +100% +43% 1.68
The X Factor Thu 8.43 2.9 -9%n/a 5/5 -28% -9% -22% 3.07
Fox Debate Analysis 4.14 1.5 n/a n/a n/a n/a
The Vampire Diaries 3.18 1.6 n/an/a 1/1 +7% +700% +33% 1.68
Beauty and the Beast 2.78 1.2 n/an/a 1/1 n/a +500% +41% 1.05

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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