SpotVault - Parks & Recreation (NBC) - 2012-13

Parks & Recreation

Thursdays, 9:30/8:30c, NBC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Th	9/20/2012	9:30	0:30	3.50	1.7	5	33.1	10.9	2.2	1.69	+0%
2	Th	9/27/2012	9:30	0:30	3.27	1.6	4	35.2	15.2	2.1	1.65	-3%
3	Th	10/4/2012	9:30	0:30	3.53	1.9	5	34.4	14.6	2.2	1.98	-4%
4	Th	10/18/2012	9:30	0:30	3.46	1.6	4	34.7	13.5	2.1	1.62	-1%
5	Th	10/25/2012	9:30	0:30	3.34	1.7	4	34.7	14.3	1.9	1.79	-5%
6	Th	11/8/2012	9:30	0:30	3.46	1.7	4	36.4	13.7	2.4	1.56	+9%
7	Th	11/15/2012	9:30	0:30	3.52	1.7	4	36.0	13.1	2.1	1.61	+6%
8	Th	11/29/2012	9:30	0:30	2.99	1.4	4	36.7	13.2	1.9	1.34	+4%
9	Th	12/6/2012	9:30	0:30	3.27	1.5	4	34.3	13.0	2.1	1.76	-15%
10	Th	1/17/2013	8:30	0:30	3.92	1.9	5	35.3	12.4	1.3	2.15	-12%
11	Th	1/24/2013	8:30	0:30	3.94	1.7	5	35.4	11.7	1.4	1.88	-10%
12	Th	2/7/2013	8:30	0:30	3.76	2.0	5	35.4	12.8	1.9	2.14	-6%
13	Th	2/14/2013	8:30	0:30	3.18	1.5	5	31.8	11.5	1.2	1.97	-24%
14	Th	2/21/2013	8:30	0:30	3.07	1.4	4	34.8	11.5	1.1	1.67	-16%
15	Th	2/21/2013	9:00	0:30	2.95	1.4	4	35.3	11.8	1.4	1.66	-15%
16	Th	3/14/2013	8:30	0:30	3.00	1.6	5	32.1	10.6	1.1	2.04	-21%
17	Th	4/4/2013	8:30	0:30	2.93	1.5	5	30.4	10.1	1.0	2.06	-27%
18	Th	4/11/2013	8:30	0:30	3.15	1.5	5	30.3	8.8	1.2	1.96	-23%
19	Th	4/18/2013	9:00	0:30	3.35	1.7	5	33.9	8.8	1.0	2.01	-16%
20	Th	4/18/2013	9:30	0:30	3.34	1.7	5	33.5	8.0	1.7	1.89	-10%
21	Th	4/25/2013	9:30	0:30	2.59	1.3	4	34.0	12.9	1.7	1.63	-20%
22	Th	5/2/2013	9:30	0:30	2.99	1.6	4	35.1	9.6	1.9	1.70	-6%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					3.30	1.62		62%	-12%		1.81	-10%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Th	12/20/2012	9:30	0:30	2.01	0.8	2	33.5	8.0	1.0	1.07	-25%
2	Th	12/27/2012	9:30	0:30	1.94	0.7	2	30.7	4.7	0.8	1.01	-31%
3	Th	1/3/2013	9:30	0:30	1.73	0.7	2	33.0	10.8	0.9	1.06	-34%
4	Th	2/28/2013	8:30	0:30	2.18	0.9	3	33.3	8.2	1.2	1.09	-17%
5	Th	3/7/2013	8:30	0:30	2.33	1.0	3	33.7	9.7	1.5	1.16	-14%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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