SpotVault - Modern Family (ABC) - 2012-13 Ratings

Modern Family

Wednesdays, 9/8c, ABC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	9/26/2012	9:00	0:30	14.44	5.5	15	34.1	14.3	3.0	5.14	+7%
2	We	10/10/2012	9:00	0:30	12.08	4.8	13	35.2	14.0	2.0	4.46	+8%
3	We	10/10/2012	9:30	0:30	12.31	4.9	13	35.1	14.9	4.8	4.26	+15%
4	We	10/17/2012	9:00	0:30	12.28	4.7	12	35.9	12.4	1.9	4.04	+16%
5	We	10/24/2012	9:00	0:30	12.52	4.9	13	34.7	14.2	2.0	4.66	+5%
6	We	10/31/2012	9:00	0:30	10.62	4.2	12	32.8	12.0	1.9	4.21	-0%
7	We	11/7/2012	9:00	0:30	12.43	4.8	12	37.6	15.4	2.1	4.13	+16%
8	We	11/14/2012	9:00	0:30	11.89	4.6	12	35.2	12.9	1.9	4.16	+10%
9	We	11/28/2012	9:00	0:30	12.01	4.7	12	35.8	13.9	2.9	4.06	+16%
10	We	12/12/2012	9:00	0:30	10.94	4.2	11	34.1	11.4	1.6	4.57	-8%
11	We	1/9/2013	9:00	0:30	12.04	4.7	12	35.6	10.4	2.1	4.43	+6%
12	We	1/16/2013	9:00	0:30	11.01	4.3	11	37.4	14.5	1.8	4.36	-1%
13	We	1/23/2013	9:00	0:30	10.83	4.2	11	36.9	14.3	2.0	4.30	-2%
14	We	2/6/2013	9:00	0:30	9.83	3.7	10	35.0	13.2	1.7	4.11	-10%
15	We	2/13/2013	9:00	0:30	10.05	3.8	10	32.9	13.1	1.7	4.62	-18%
16	We	2/20/2013	9:00	0:30	10.62	4.0	11	34.8	13.1	1.9	4.40	-9%
17	We	2/27/2013	9:00	0:30	10.53	3.9	10	34.4	12.6	1.7	4.35	-10%
18	We	3/27/2013	9:00	0:30	9.09	3.2	9	32.6	10.2	1.5	3.74	-14%
19	We	4/3/2013	9:00	0:30	10.88	4.2	11	35.6	12.3	1.8	4.33	-3%
20	We	4/10/2013	9:00	0:30	10.38	3.8	10	35.7	11.2	1.8	3.82	-0%
21	We	5/1/2013	9:00	0:30	9.64	3.6	10	33.5	11.2	1.5	4.10	-12%
22	We	5/8/2013	9:00	0:30	9.02	3.3	9	33.9	11.7	1.2	3.84	-14%
23	We	5/15/2013	9:00	0:30	10.03	3.7	10	32.8	10.6	1.2	4.34	-15%
24	We	5/22/2013	9:00	0:30	10.01	3.7	11	30.9	10.3	1.6	4.63	-20%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					11.06	4.23		48%	-16%		4.29	-2%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	11/21/2012	9:00	0:30	5.81	1.7	5	30.0	8.1	2.2	1.76	-4%
2	Th	11/22/2012	9:00	0:30	3.44	1.0	3	29.5	13.3	1.1	1.40	-28%
3	We	12/5/2012	9:00	0:30	8.36	2.9	8	34.0	11.0	1.9	3.20	-9%
4	We	12/19/2012	9:00	0:30	5.70	1.8	5	32.7	7.8	1.0	2.16	-17%
5	We	12/26/2012	9:00	0:30	5.46	1.7	5	31.7	5.2	1.0	1.99	-15%
6	We	1/2/2013	9:00	0:30	6.56	2.1	5	37.6	10.3	1.3	2.12	-1%
9	We	1/30/2013	9:00	0:30	6.14	2.2	5	36.7	11.9	1.6	2.32	-5%
10	Su	2/3/2013	10:00	0:30	1.36	0.4	1	51.4	49.1	0.6	1.06	-62%
11	Su	2/3/2013	10:30	0:30	1.72	0.6	1	50.2	49.6	0.4	1.38	-56%
12	Tu	2/12/2013	10:30	0:30	2.93	0.8	2	33.8	6.3	1.2	0.89	-10%
13	We	3/6/2013	9:00	0:30	6.16	2.1	5	36.0	8.6	1.7	2.07	+2%
14	We	3/13/2013	9:00	0:30	5.18	1.8	5	32.2	8.7	1.4	2.17	-17%
15	We	3/20/2013	9:00	0:30	5.42	1.8	5	33.4	10.8	1.4	2.18	-17%
16	We	4/17/2013	9:00	0:30	6.43	2.0	5	34.1	8.5	1.7	2.13	-6%
17	We	4/24/2013	8:30	0:30	4.38	1.4	4	31.7	9.8	1.2	1.78	-21%
18	We	4/24/2013	9:00	0:30	5.36	1.8	5	34.7	9.4	1.4	1.99	-10%
19	We	5/22/2013	8:30	0:30	5.68	1.6	5	29.0	6.6	2.0	1.90	-16%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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