SpotVault - Mike & Molly (CBS) - 2012-13 Ratings

Mike & Molly

Mondays, 9:30/8:30c, CBS

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	9/24/2012	9:30	0:30	9.45	3.1	7	38.7	19.0	3.7	2.73	+13%
2	Mo	10/1/2012	9:30	0:30	8.52	2.9	7	39.1	19.1	3.4	2.57	+13%
3	Mo	10/8/2012	9:30	0:30	8.67	2.8	7	39.1	18.0	3.4	2.40	+16%
4	Mo	10/15/2012	9:30	0:30	9.10	3.0	7	37.7	18.3	3.4	2.76	+9%
5	Mo	11/5/2012	9:30	0:30	8.78	2.8	7	37.8	16.2	3.2	2.44	+15%
6	Mo	11/12/2012	9:30	0:30	9.24	3.0	7	39.3	16.0	3.2	2.44	+23%
7	Mo	11/19/2012	9:30	0:30	9.25	2.9	7	38.1	16.0	3.4	2.44	+19%
8	Mo	11/26/2012	9:30	0:30	11.29	3.6	9	36.4	15.1	4.1	3.06	+18%
9	Mo	12/3/2012	9:30	0:30	10.23	3.1	8	36.7	16.0	3.5	3.21	-3%
10	Mo	12/17/2012	9:30	0:30	10.79	3.3	8	37.1	12.5	3.5	3.02	+9%
11	Mo	1/14/2013	9:30	0:30	11.46	3.5	8	38.1	11.6	4.1	2.83	+24%
12	Mo	1/21/2013	9:30	0:30	10.89	3.3	8	38.3	12.5	3.7	2.80	+18%
13	Mo	2/4/2013	9:30	0:30	10.77	3.2	10	36.7	11.6	3.7	2.84	+13%
14	Mo	2/11/2013	9:30	0:30	10.50	3.0	7	38.5	11.3	3.6	2.45	+23%
15	Mo	2/18/2013	9:30	0:30	10.33	3.2	8	37.7	12.3	3.5	2.82	+13%
16	Mo	2/25/2013	9:30	0:30	9.79	2.7	7	35.2	11.5	3.3	2.64	+2%
17	Mo	3/18/2013	9:30	0:30	8.38	2.4	6	38.1	11.6	2.8	2.16	+11%
18	Mo	3/25/2013	9:30	0:30	8.99	2.6	6	37.1	13.3	3.0	2.53	+3%
19	Mo	4/15/2013	9:30	0:30	7.76	2.2	5	38.6	13.0	2.4	2.11	+4%
20	Mo	4/29/2013	9:30	0:30	8.14	2.4	6	36.8	12.4	2.6	2.38	+1%
21	Mo	5/6/2013	9:30	0:30	8.08	2.3	6	36.0	10.2	2.7	2.19	+5%
22	Mo	5/13/2013	9:30	0:30	8.31	2.4	6	36.0	11.0	3.0	2.27	+6%
23	Th	5/30/2013	8:30	0:30	8.01	1.9	6	29.0	6.3	2.1	2.22	-14%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					9.42	2.85		38%	-23%		2.58	+11%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	10/29/2012	9:30	0:30	6.96	2.2	5	40.2	15.2	2.5	1.81	+22%
2	Mo	12/24/2012	9:30	0:30	4.53	1.2	4	25.6	5.0	1.2	1.86	-36%
3	Mo	12/31/2012	9:30	0:30	4.19	0.8	3	27.8	6.1	0.9	1.25	-36%
4	We	1/2/2013	8:00	0:30	6.29	1.3	4	34.6	9.5	n/a	1.26	+3%
5	We	1/2/2013	8:30	0:30	6.71	1.6	4	34.2	9.2	1.3	1.77	-10%
6	Mo	1/7/2013	9:30	0:30	5.86	1.6	4	38.0	17.5	1.8	1.91	-16%
7	Mo	1/28/2013	9:30	0:30	7.02	1.8	4	37.1	10.5	2.0	1.79	+0%
8	Mo	3/4/2013	9:30	0:30	6.79	1.8	5	35.6	10.5	1.7	1.96	-8%
9	Mo	3/11/2013	9:30	0:30	6.39	1.6	4	34.4	10.9	1.7	1.85	-14%
10	Mo	4/1/2013	9:30	0:30	5.13	1.4	4	35.2	11.9	1.4	1.69	-17%
11	Mo	4/22/2013	9:30	0:30	5.29	1.3	3	36.4	11.9	1.5	1.50	-13%
12	Mo	5/20/2013	9:30	0:30	7.92	2.1	6	33.5	9.8	2.1	2.34	-10%
13	We	5/22/2013	8:30	0:30	5.40	1.2	4	29.0	6.6	1.1	1.61	-25%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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