SpotVault - The Middle (ABC) - 2012-13 Ratings

The Middle

Wednesdays, 8/7c, ABC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	9/26/2012	8:00	1:00	9.16	2.9	9	31.7	10.8	n/a	2.88	+1%
2	We	10/3/2012	8:00	0:30	7.72	2.2	7	31.5	9.8	n/a	2.12	+4%
3	We	10/10/2012	8:00	0:30	7.90	2.4	8	31.1	10.3	n/a	2.39	+0%
4	We	10/17/2012	8:00	0:30	8.39	2.5	8	32.2	8.7	n/a	2.23	+12%
5	We	10/24/2012	8:00	0:30	8.80	2.6	8	31.4	10.4	n/a	2.55	+2%
6	We	11/7/2012	8:00	0:30	9.04	2.7	8	34.0	12.3	n/a	2.43	+11%
7	We	11/14/2012	8:00	0:30	8.79	2.6	8	32.8	10.2	n/a	2.35	+11%
8	We	12/5/2012	8:00	0:30	7.98	2.3	7	33.6	10.1	n/a	2.33	-1%
9	We	12/12/2012	8:00	0:30	7.29	2.1	7	32.7	9.5	n/a	2.20	-5%
10	We	1/9/2013	8:00	0:30	8.39	2.4	7	34.1	7.5	n/a	2.16	+11%
11	We	1/16/2013	8:00	0:30	8.21	2.3	7	33.6	10.1	n/a	2.33	-1%
12	We	1/23/2013	8:00	0:30	8.55	2.5	7	34.9	10.5	n/a	2.37	+5%
13	We	2/6/2013	8:00	0:30	8.21	2.3	7	33.0	9.6	n/a	2.36	-2%
14	We	2/13/2013	8:00	0:30	7.72	1.9	6	29.9	9.9	n/a	2.35	-19%
15	We	2/20/2013	8:00	0:30	8.27	2.3	7	32.4	10.4	n/a	2.50	-8%
16	We	2/27/2013	8:00	0:30	7.97	2.1	6	32.1	10.3	n/a	2.33	-10%
17	We	3/27/2013	8:00	0:30	6.90	1.8	6	30.0	8.7	n/a	2.15	-16%
18	We	4/3/2013	8:00	0:30	7.22	2.0	6	30.9	9.3	n/a	2.29	-13%
19	We	4/10/2013	8:00	0:30	7.55	2.0	6	29.3	8.8	n/a	2.48	-19%
20	We	5/1/2013	8:00	0:30	7.41	2.0	7	28.7	9.2	n/a	2.59	-23%
21	We	5/8/2013	8:00	0:30	6.80	1.8	6	29.6	10.1	n/a	2.28	-21%
22	We	5/15/2013	8:00	0:30	6.76	1.9	7	29.2	7.6	n/a	2.28	-17%
23	We	5/22/2013	8:00	0:30	7.70	2.0	7	28.0	6.7	n/a	2.51	-20%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					8.00	2.27		36%	-13%		2.39	-5%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	12/19/2012	8:00	0:30	5.02	1.3	4	31.0	6.5	n/a	1.39	-6%
2	We	12/26/2012	8:00	0:30	4.54	1.0	3	32.4	4.5	n/a	0.94	+7%
3	We	1/2/2013	8:00	0:30	6.61	1.8	5	34.6	9.5	n/a	1.72	+5%
4	Tu	1/8/2013	8:30	0:30	4.86	1.5	4	34.8	8.2	1.7	1.50	-0%
5	We	1/30/2013	8:00	0:30	5.51	1.3	4	32.8	10.2	n/a	1.41	-8%
6	We	3/6/2013	8:00	0:30	5.91	1.6	5	34.0	9.2	n/a	1.57	+2%
7	We	3/13/2013	8:00	0:30	4.75	1.3	4	29.6	8.9	n/a	1.61	-19%
8	We	3/20/2013	8:00	0:30	4.78	1.2	4	30.3	8.8	n/a	1.43	-16%
9	Sa	4/6/2013	8:00	0:30	2.1	0.4	1	27.1	7.3	n/a	0.55	-28%
10	We	4/24/2013	8:00	0:30	4.76	1.2	4	30.6	9.2	n/a	1.42	-16%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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