SpotVault - Guys with Kids (NBC) - 2012-13

Guys with Kids

Wednesdays, 8:30/7:30c, NBC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	9/12/2012	10:00	0:30	6.25	2.2	6	32.3	7.8	2.8	1.88	+17%
2	We	9/26/2012	8:30	0:30	4.84	1.6	5	31.6	11.4	1.4	1.78	-10%
3	We	10/3/2012	8:30	0:30	4.76	1.6	5	32.9	10.5	1.3	1.66	-4%
4	We	10/10/2012	8:30	0:30	4.19	1.4	4	33.9	11.2	1.1	1.47	-5%
5	We	10/17/2012	8:30	0:30	4.41	1.4	4	33.2	9.2	1.1	1.44	-3%
6	We	10/24/2012	8:30	0:30	3.84	1.4	4	33.5	10.7	1.2	1.46	-4%
7	We	10/31/2012	8:30	0:30	3.62	1.3	4	30.2	9.1	1.1	1.51	-14%
8	We	11/14/2012	8:30	0:30	3.91	1.3	4	33.2	9.9	1.4	1.32	-1%
9	We	11/21/2012	8:30	0:30	3.47	1.1	3	29.6	8.3	1.1	1.30	-15%
10	We	12/5/2012	8:30	0:30	3.59	1.4	4	34.7	10.0	1.3	1.57	-11%
11	We	1/2/2013	8:30	0:30	4.39	1.7	5	34.2	9.2	1.8	1.76	-3%
12	We	1/9/2013	8:30	0:30	3.97	1.3	4	35.2	7.2	1.4	1.32	-1%
13	We	1/30/2013	8:30	0:30	2.93	1.1	3	35.6	11.0	1.3	1.27	-13%
14	We	2/6/2013	8:30	0:30	3.20	1.2	3	32.8	9.8	1.2	1.48	-19%
15	We	2/13/2013	8:30	0:30	2.85	1.0	3	32.0	10.2	1.2	1.31	-24%
16	We	2/20/2013	8:30	0:30	2.83	1.0	3	33.0	10.2	1.1	1.29	-22%
17	We	2/27/2013	8:30	0:30	3.03	1.1	3	33.3	10.3	1.2	1.36	-19%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					3.89	1.36		44%			1.48	-8%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Fr	9/14/2012	8:00	0:30	2.99	1.0	4	24.4	4.6	n/a	1.27	-21%
2	Fr	11/9/2012	8:30	0:30	2.15	0.7	2	30.5	6.2	0.6	0.90	-22%
3	Fr	11/16/2012	8:30	0:30	2.15	0.7	2	31.2	5.7	0.7	0.85	-18%
4	We	12/12/2012	8:30	0:30	2.73	1.0	3	33.2	9.2	1.4	1.19	-16%
5	We	12/26/2012	8:30	0:30	2.88	0.9	3	33.3	4.7	0.9	1.06	-15%
6	We	1/16/2013	8:30	0:30	2.26	0.8	2	35.2	10.9	0.7	1.10	-27%
7	We	1/23/2013	8:30	0:30	2.16	0.7	2	34.9	10.8	0.8	0.98	-29%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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