SpotVault - Dancing with the Stars (ABC) - Fall 2012 Ratings

Dancing with the Stars

Mondays and Tuesdays on ABC

Fall 2012 Monday Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	9/24/2012	8:00	2:00	14.11	2.5	7	36.8	16.9	n/a	2.41	+4%
2	Mo	10/1/2012	8:00	2:00	12.38	2.1	5	37.5	16.8	n/a	1.97	+7%
3	Mo	10/8/2012	8:00	2:00	13.55	2.2	6	37.4	15.9	n/a	2.02	+9%
4	Mo	10/15/2012	8:00	2:00	13.64	2.1	5	37.1	15.7	n/a	1.95	+8%
5	Mo	10/22/2012	8:00	1:00	13.27	2.4	6	35.9	13.6	n/a	2.11	+14%
6	Mo	10/29/2012	8:00	2:00	13.90	2.3	5	39.7	13.5	n/a	1.78	+29%
7	Mo	11/5/2012	8:00	2:00	13.48	2.1	5	38.8	14.9	n/a	1.77	+19%
8	Mo	11/12/2012	8:00	2:00	13.79	2.1	5	38.9	14.8	n/a	1.75	+20%
9	Mo	11/19/2012	8:00	2:00	14.28	2.4	6	36.8	14.3	n/a	2.16	+11%
10	Mo	11/26/2012	8:00	1:00	16.30	2.7	7	38.0	14.6	n/a	2.19	+23%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					13.77	2.26		21%	-31%		1.99	+13%

Fall 2012 Tuesday Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Tu	9/25/2012	8:00	2:00	11.79	2.1	6	33.5	11.9	n/a	2.07	+1%
2	Tu	10/2/2012	9:00	1:00	12.03	2.1	5	35.0	9.9	1.4	1.98	+6%
3	Tu	10/9/2012	9:00	1:00	13.33	2.2	6	35.9	10.1	1.3	2.02	+9%
4	Tu	10/16/2012	8:00	1:00	12.92	2.0	6	33.2	10.0	n/a	1.83	+9%
5	Tu	10/23/2012	8:00	1:00	12.90	2.3	7	32.9	11.7	n/a	2.24	+3%
6	Tu	10/30/2012	8:00	1:00	11.49	1.8	5	35.1	11.6	n/a	1.58	+14%
7	Tu	11/13/2012	8:00	1:00	12.11	1.9	5	34.0	10.7	n/a	1.71	+11%
8	Tu	11/20/2012	8:00	1:00	13.01	2.0	6	32.3	10.0	n/a	1.92	+4%
9	Tu	11/27/2012	9:00	2:00	16.73	3.0	8	34.4	10.1	2.5	2.58	+16%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					13.17	2.23		21%	-21%		2.05	+9%

Fall 2012 Special Ratings

Info

Ratings

Factors

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

PUT

bc

Lead

True2

Sitch

1

Tu

10/2/2012

8:00

1:00

8.29

1.4

4

32.4

10.2

n/a

1.37

+3%

2

Tu

10/9/2012

8:00

1:00

8.25

1.3

4

33.0

11.1

n/a

1.26

+3%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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