SpotVault - America's Next Top Model (CW) - Fall 2012

America's Next Top Model

Fridays, 8/7c, The CW

Fall 2012 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Fr	8/24/2012	8:00	1:00	1.09	0.4	2	23.3	4.1	n/a	0.56	-28%
2	Fr	8/31/2012	8:00	1:00	1.07	0.4	2	23.7	3.5	n/a	0.53	-25%
3	Fr	9/7/2012	8:00	1:00	1.49	0.6	2	26.7	2.7	n/a	0.66	-9%
4	Fr	9/14/2012	8:00	1:00	1.41	0.6	2	25.4	4.8	n/a	0.75	-20%
5	Fr	9/21/2012	8:00	1:00	1.32	0.5	2	26.5	4.6	n/a	0.59	-15%
6	Fr	9/28/2012	8:00	1:00	1.19	0.5	2	25.6	5.1	n/a	0.62	-20%
7	Fr	10/5/2012	8:00	1:00	1.08	0.5	2	25.8	5.2	n/a	0.62	-20%
8	Fr	10/19/2012	8:00	1:00	1.45	0.6	2	26.3	5.5	n/a	0.73	-18%
9	Fr	10/26/2012	8:00	1:00	1.12	0.4	1	29.9	5.4	n/a	0.40	-1%
10	Fr	11/2/2012	8:00	1:00	1.26	0.4	1	28.5	6.5	n/a	0.45	-10%
11	Fr	11/9/2012	8:00	1:00	1.41	0.6	2	29.3	5.9	n/a	0.63	-5%
12	Fr	11/16/2012	8:00	1:00	1.34	0.6	2	29.6	5.5	n/a	0.61	-2%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					1.27	0.51		51%	-40%		0.60	-15%

Fall 2012 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	8/27/2012	9:00	1:00	0.82	0.3	1	34.8	7.6	0.2	0.32	-5%
2	Mo	9/3/2012	9:00	1:00	0.64	0.3	1	34.1	5.8	0.2	0.31	-4%
3	Mo	9/10/2012	9:00	1:00	0.58	0.2	1	36.6	14.7	0.2	0.25	-20%
4*	Fr	11/16/2012	9:00	1:00	0.71	0.2	1	29.7	6.2	0.6	0.19	+4%

*- recap special

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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