Go to desktop version

The Latest

Friday, September 14, 2012

Spotted Ratings, Wednesday 9/12/12: The III Factor


WHAT MATTERS:
  • We've got what I would call our first severe underperformance of the new season, and it's season two of The X Factor. It inched up in finals but still trailed the year-ago premiere by 23%. Responders went 5-1 picking "Under" my first huge miss, but even most of them saw the show going a lot higher than this. Clearly the so-called "Britney Spears Effect" was basically meaningless and greatly out-weighed by the general negative momentum for the singing competition genre. This 3.4 level was about where X settled at the very end of last season.
  • Meanwhile, NBC's move of a The Voice hour to Wednesday worked pretty well. That rating was well below the Monday/Tuesday premieres, but it routed X Factor head-to-head in the 8:00 hour. (It went 2.9/3.7 in the 8:00 hour while X went 2.6/2.9.) X Factor picked up at 9:00 after The Voice was over (3.7/3.9). The 8:00 -> 9:00 discrepancy was clearly more than it would've been without The Voice; last season's premiere breakdown was 3.7 -> 4.6 -> 4.5 -> 4.7 when there was much more competition at 9:00.
  • NBC rounded out its evening with the penultimate evening of America's Got Talent, riding The Voice lead-in to its best numbers since early July. They then previewed new comedy Guys with Kids, which considering the lead-in discrepancy I'd say did about the same as Monday's "meh" The New Normal preview.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle (SR) 3.61 0.9 -10% -25% 0.86
Suburgatory (SR) 2.93 0.9 +0% -40% 1.10
Modern Family (SR) 3.69 1.3 +0% -35% 1.44
Suburgatory (SR) 2.77 1.0 +0% -44% 1.12
Revenge (SR) 2.48 0.6 -37% -57% 0.71
Big Brother Wed 6.19 2.1 +0%n/a 2/9 -28% +0% -26% 2.33
Criminal Minds (SR) 5.54 1.2 +0% -27% 1.16
CSI (SR) 6.49 1.3 +53% +18% 1.38
The Voice Wed 10.89 3.4 -15%n/a 3/3 n/a -47% +172% 3.49
America's Got Talent Tue 11.05 2.9 +21%n/a 7/16 -24% -71% -3% 2.56
Guys with Kids 6.25 2.2 n/an/a 1/1 n/a -76% +29% 1.93
The New Normal (R) 3.80 1.3 -86% -13% 1.21
The X Factor Wed 8.73 3.4 n/an/a 1/1 -23% +131% +178% 3.44
Oh Sit! 0.88 0.4 +0%n/a 2/7 n/a +0% -20% 0.48
Supernatural (SR) 0.71 0.3 +0% -40% 0.32

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference fromious episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for theious episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

© SpottedRatings.com 2009-2022. All Rights Reserved.