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Friday, September 28, 2012

Question Two, Thursday 9/27/12: Is This Really the Last Resort?


ABC used Revenge to successfully plug one of its two historically "cursed" timeslots last season. (They've since moved it, but that's a story for another day.) This year, they'll try to solve the other one with thriller Last Resort, the network's fifth new drama in just 3+ seasons here since moving Ugly Betty out of the hour. None of the others have made a season two. Will ABC have to shuffle in yet another new effort at midseason, or is this truly the timeslot's Last Resort? That's Question Two for Thursday, September 27, 2012.

Thursday 8/7c Drama Premieres Last Season's ABC Drama Premieres
4.0 (Flashforward, 9/24/09)
1.8 (The Deep End, 1/21/10)
1.6 (My Generation, 9/23/10)
2.1 (Charlie's Angels, 9/22/11)
2.1 (Missing, 3/15/12)
4.0 (Once Upon a Time), 3.3 (Revenge),
3.1 (Pan Am), 2.4 (The River), 2.2 (GCB),
2.1 (Charlie's Angels), 2.1 (Missing),
2.0 (Scandal)

I killed this show in the fall preview because the competition is brutal and I thought the on-air promos were just terrible. To the promo monkeys' credit, they have gone through several permutations of spots since then. I'd say the ads have gotten a little better on the whole, but opening with some kind of substantial number is still a really uphill battle. Flashforward had a lot of "spiritual successor to Lost" mojo going for it, including shared cast members and a title that was also part of the Lost terminology. The hook here is not as obvious. I'm gonna give it an over/under just barely ahead of last year's 8/7c occupants.

Over/Under: 2.2.

No entries accepted after 6:00am ET the morning after the date in the headline.

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